Fix What’s Broken. Protect What Matters.
Fix What’s Broken.
Protect What Matters.
Fix What’s Broken.
Protect What Matters.
Optimising communication performances for creative pioneers under pressure
DON’T WASTE I™ was founded by Bastiaan van der Sluis and operates inside high-pressure, time-scarce environments with international creative pioneers. The practice focuses on communication performance: restoring headspace, sharpening decision quality, and removing noise and friction from complex systems. The work is situational, precise, and discreet. It happens within the system while it is moving. More clarity. Fewer and faster decisions. Less waste.
Optimising communication performances for creative pioneers under pressure
Alignment. Calibration. Endurance. Engineering.
Performance. Precision. Resilience. Scalability.
DON’T WASTE I™ was founded by Bastiaan van der Sluis and operates inside high-pressure, time-scarce environments with international creative pioneers. The practice focuses on communication performance: restoring headspace, sharpening decision quality, and removing noise and friction from complex systems. The work is situational, precise, and discreet.
It happens within the system while it is moving. More clarity. Fewer and faster decisions. Less waste.
Alignment. Calibration. Endurance. Engineering.
Performance. Precision. Resilience. Scalability.
DON’T WASTE I collaborates with Phil Procter alongside the day-to-day realities of running a fast-moving and ambitious studio. The focus is on strengthening decision space within the work itself, without slowing production. Bringing clarity and momentum, while high-demanding day-to-day priorities and projects move in parallel.
Alignment. Calibration. Endurance. Engineering.
Performance. Precision. Resilience. Scalability.
We don’t help you slow down. We redesign how pressure moves through your creative system so headspace returns while speed stays and quality improves.
FOCUS AREAS
Clear strategic direction
Decision clarity under pressure
Communication alignment
Priority setting inside complexity
Workflow tension and energy leaks
Recruitment strategy
PARTNERSHIPS CASE
SERVICES
System Diagnostic
Performance Calibration
Operational Performance
Performance Review
System Diagnostic™
See what’s connected, what conflicts, and where decisions stall.
Performance Calibration™
Reduce friction. Restore focus. Enable adaptive control.
Operational Performance™
Development of systems, frameworks and process for growth.
Performance Review™
Align people, priorities, and ownership.
PARTNERSHIPS
“When I’m deep in production mode, it’s hard to keep perspective. Bastiaan helped me slow down just enough to clarify priorities, reduce friction, and move forward with more confidence. He’s a sharp sparring partner who understands how pressure actually works. The combination of strategic thinking and practical sparring makes the collaboration highly effective.””
SUMMARY
APPROACH
System Diagnostic™
See what’s connected, what conflicts, and where decisions stall.
Performance Calibration™
Reduce friction. Restore focus. Enable adaptive control.
Operational Performance™
Development of systems, frameworks and process for growth.
Performance Review™
Align people, priorities, and ownership.
PARTNERSHIPS CASE
Embedded sparring and accountability
System-level diagnostics
1% performance improvements
Live decision support
EXPERIENCE
We don’t help you slow down. We redesign how pressure moves through your creative system so headspace returns while speed stays and quality improves.
SUMMARY
DON’T WASTE I collaborates with Phil Procter alongside the day-to-day realities of running a fast-moving and ambitious studio. The focus is on strengthening decision space within the work itself, without slowing production. Bringing clarity and momentum, while high-demanding day-to-day priorities and projects move in parallel.
FOCUS AREAS
Clear strategic direction
Decision clarity under pressure
Communication alignment
Priority setting inside complexity
Workflow tension and energy leaks
Recruitment strategy
APPROACH
Embedded sparring and accountability
System-level diagnostics
1% performance improvements
Live decision support
EXPERIENCE
“When I’m deep in production mode, it’s hard to keep perspective. Bastiaan helped me slow down just enough to clarify priorities, reduce friction, and move forward with more confidence. He’s a sharp sparring partner who understands how pressure actually works. The combination of strategic thinking and practical sparring makes the collaboration highly effective.””
We don’t help you slow down. We redesign how pressure moves through your creative system so headspace returns while speed stays and quality improves.
Optimising communication performances for creative pioneers under pressure