Communication
Performance Partner

I work inside creative studios, beside the founder,
on how the studio decides, communicates and hands over work.
The conviction
Studios are shaped by their conditions, not their ambitions. Conditions can be designed.
What I do
How the studio is seen

Position, reputation and press.
The right clients recognise the studio before you are in the room.

Studio Raito · Schiaparelli within six months
How the studio runs

Decisions, structure, workflow and the team.
The studio holds when the pressure is highest.

KCAP · workflow timelines 20 to 30% shorter
Where the studio goes

Direction, a north star and the next chapter.
Every team knows what the studio is building towards.

The New Raw · ten years in, a purpose found again

For founders of architecture, design, fashion, product, graphic and photography studios,
and for the design teams inside larger companies.

Embedded in 15 studios
Balenciaga, Chanel, Marine Serre, Off-White
Graphic design
Basile Fournier Studio
Performance Foundation™
Partnership
Louis Vuitton, Jacquemus, Rimowa, Moncler
Photography
Benoit Florençon
Performance Foundation™
Partnership
Amvest, Harvard Design School, City of Rotterdam
Architecture and urban planning
DROM Architects
Performance Foundation™
Partnership
ARTE Antwerp, Family 3.0, Louis Vuitton, On Running
Spatial and digital design
HARMO
Performance Foundation™
Partnership
Case
A 30-year practice, rebuilt from brand to workflow.
Workflow improved by 20-30%
KCAP
Operational Partner Enterprise™
Read the case
Graphic design, Rotterdam
Marjolein Delhaas
Performance Calibration™
Partnership
Mecanoo, MVRDV, OMA, Studio Drift
Photography
Ossip van Duivenbode
Performance Foundation™
Partnership
Case
Fast to keep up. Grounded enough to hold.
974 DMs and 27 calls in six months
Rene.Studio
Operational Partner™
Read the case
Case
Setting boundaries by saying no better.
Before you absorb failure, find the point where the cost stops.
Studio Hans van Sinderen
Performance Foundation™
Read the case
Dries Van Noten, Frame, H&M, Stone Island
Furniture design
Studio Johan Viladrich
Performance Foundation™
Partnership
Depot Boijmans Van Beuningen, Muuto, New Balance, Stone Island
Furniture design
Studio Phil Procter
Operational Partner™
Partnership
Schiaparelli and Gucci within six months
Studio Raito
Operational Partner™
Partnership
Adidas, Coca-Cola, City of Amsterdam, Unilever
Furniture design
The New Raw
Operational Partner™
Partnership
ARTE, Gentle Monster, Rimowa, Stone Island
Furniture design
Tim Teven Studio
Operational Partner™
Partnership
ALU, Galerie Paradis Paris, Koosim Hong Kong, Perlo
Furniture design
ZOWA
Performance Foundation™
Partnership
Balenciaga, Chanel, Marine Serre, Off-White
Graphic design
Basile Fournier Studio
Performance Foundation™
Partnership
Louis Vuitton, Jacquemus, Rimowa, Moncler
Photography
Benoit Florençon
Performance Foundation™
Partnership
Amvest, Harvard Design School, City of Rotterdam
Architecture and urban planning
DROM Architects
Performance Foundation™
Partnership
ARTE Antwerp, Family 3.0, Louis Vuitton, On Running
Spatial and digital design
HARMO
Performance Foundation™
Partnership
Case
A 30-year practice, rebuilt from brand to workflow.
Workflow improved by 20-30%
KCAP
Operational Partner Enterprise™
Read the case
Graphic design, Rotterdam
Marjolein Delhaas
Performance Calibration™
Partnership
Mecanoo, MVRDV, OMA, Studio Drift
Photography
Ossip van Duivenbode
Performance Foundation™
Partnership
Case
Fast to keep up. Grounded enough to hold.
974 DMs and 27 calls in six months
Rene.Studio
Operational Partner™
Read the case
Case
Setting boundaries by saying no better.
Before you absorb failure, find the point where the cost stops.
Studio Hans van Sinderen
Performance Foundation™
Read the case
Dries Van Noten, Frame, H&M, Stone Island
Furniture design
Studio Johan Viladrich
Performance Foundation™
Partnership
Depot Boijmans Van Beuningen, Muuto, New Balance, Stone Island
Furniture design
Studio Phil Procter
Operational Partner™
Partnership
Schiaparelli and Gucci within six months
Studio Raito
Operational Partner™
Partnership
Adidas, Coca-Cola, City of Amsterdam, Unilever
Furniture design
The New Raw
Operational Partner™
Partnership
ARTE, Gentle Monster, Rimowa, Stone Island
Furniture design
Tim Teven Studio
Operational Partner™
Partnership
ALU, Galerie Paradis Paris, Koosim Hong Kong, Perlo
Furniture design
ZOWA
Performance Foundation™
Partnership
IN THEIR WORDS
Sounds familiar?
We know we should think more strategically, but we are stuck in delivery mode.
Decisions take weeks, and they still land on my desk.
Everything is urgent, and I am the only one who can fix things.
Our work is better than our name.
The work is published everywhere, and the press never calls us.
FIT CHECK