We help creatives and brands rethink how they operate and move closer to their full potential — their ‘I’.
FOR CREATIVE PIONEERS WHO WANT
TO PERFORM AT THEIR BEST —
IN HOW THEY LEAD, COMMUNICATE, AND BUILD SYSTEMS THAT WORK.
FIX WHAT'S BROKEN.
PROTECT WHAT MATTERS.
FIX WHAT'S BROKEN.
PROTECT WHAT MATTERS.
INDEX
00
ABOUT
01
CAPSULES
02
PLAYBOOK
03
PARTNERSHIPS
DON’T WASTE I is a communication performance platform.We collaborate with creative pioneers to build high-performing ecosystems through meaningful conversations, effective tools, and long-term partnerships, from strategy to systems, from culture to communication. We explore how to think clearer, move sharper, and waste less creative potential.
00
ABOUT
01
CAPSULES
02
PLAYBOOK
03
PARTNERSHIPS
DON’T WASTE I is a communication performance platform.We collaborate with creative pioneers to build high-performing ecosystems through meaningful conversations, effective tools, and long-term partnerships, from strategy to systems, from culture to communication. We explore how to think clearer, move sharper, and waste less creative potential.
ACCESS NOW:
01 CAPSULES
NEWS: LINE-UP SEASON 2
CAPSULES
LATEST NEWS
CULTURAL MEMORY BANK
CONVERSATIONS WITH CULTURAL MINDS SHAPING HOW WE WORK, BUILD AND LEAD — WITHOUT FILTERS.
CAPSULES
LATEST EPISODES
CULTURAL MEMORY BANK
CONVERSATIONS WITH CULTURAL MINDS SHAPING HOW WE WORK, BUILD AND LEAD — WITHOUT FILTERS.
LISTEN NOW:
CAPSULES
FOR EVERYONE
YOUR VOICE THAT STAYS
A MEMO FOR THE FUTURE
SIGN UP NOW
EP15. PIET OUDOLF
On Redefining Landscapes, Taking Risks, Craftsmanship and Intuition
519 DOWNLOADS
EP20. PAUL COURNET
On Cultivating Communities,
Trusting the Process, and Creating Space for Others
525 DOWNLOADS
EP01. JOOST GROOTENS
On a Self-Taught Approach:
Graphic Design and Teaching
424 DOWNLOADS
EP09. AKAAR AMIN
From Grassroots to Game-Changers: Football, Fashion, and Resilience
380 DOWNLOADS
EP02. SARAH SCHULTEN
On Building Creative Success:
Strategy and Branding
367 DOWNLOADS
PLAYBOOK
SYSTEMS THAT WORK
PLAYBOOK
SYSTEMS THAT WORK
WE DON'T JUST TALK — WE SHARE INSIGHTS AND BUILD TOOLS
DATABASE FOR CREATIVES RETHINKING BETTER WAYS TO LIVE, LEAD AND CREATE
READ FULL CASE
PLAYBOOK
SYSTEMS THAT WORK
WE DON'T JUST TALK — WE SHARE INSIGHTS AND BUILD TOOLS
DATABASE FOR CREATIVES RETHINKING BETTER WAYS TO LIVE, LEAD AND CREATE
ACCESS PLAYBOOK
PARTNERSHIPS
WHO WE WORK WITH
holistic. strategic. personalised.
from strategy to execution. improve how you think, work and communicate
PARTNERSHIPS
EXAMPLES OF CASES
holistic. strategic. personalised.
from strategy to execution. improve how you think, work and communicate
WORK WITH US
MISSION
WHAT WE AIM FOR
DON’T WASTE I is a communication performance platform.
We collaborate with creative pioneers to build high-performing ecosystems through meaningful conversations, effective tools, and long-term partnerships, from strategy to systems, from culture to communication. We explore how to think clearer, move sharper, and waste less creative potential.
For collaborations, commissions, or partnerships — reach out.
LISTEN CAPSULES
ACCESS PLAYBOOK
WORK WITH US
01 CAPSULES
LATEST EPISODES
DON’T WASTE I is a communication performance platform.
We collaborate with creative pioneers to build high-performing ecosystems through meaningful conversations, effective tools, and long-term partnerships, from strategy to systems, from culture to communication. We explore how to think clearer, move sharper, and waste less creative potential.
For collaborations, commissions, or partnerships — reach out.
MISSION
01 CAPSULES
MOST POPULAR EPISODES
02 PLAYBOOK
SYSTEMS THAT WORK
01 CAPSULES
PRIVATE TALKS. RECORD YOUR OWN.
03 PARTNERSHIPS
WHO WE WORK WITH
03 PARTNERSHIPS
EXAMPLES OF CASES
WORK WITH US
