Designing Creative Performances.
Creating Impact.
Designing Creative Performances.
Creating Impact.
Helping creative businesses grow by improving their communication performance.
Helping creative businesses grow by improving their communication performance.
Designing Creative Performances.
Creating Impact.
Helping creative businesses grow by improving their communication performance.
Don’t Waste I is a growing initiative dedicated to inspiring through insightful content, storytelling, collaborations, and strategic consulting.
Don’t Waste I is a growing initiative dedicated to inspiring through insightful content, storytelling, collaborations, and strategic consulting.
Don’t Waste I is a growing initiative dedicated to inspiring through insightful content, storytelling, collaborations, and strategic consulting.
Feeling stuck? No clear strategy, inconsistent branding, or systems holding you back?
You’re not alone.
Feeling stuck? No clear strategy, seeing competitors passing by, or systems holding you back? You’re not alone.
Feeling stuck? No clear strategy, inconsistent branding, or systems holding you back? You’re not alone.
My name is Bastiaan van der Sluis,
With 15 years of experience across architecture, fashion, art, design, and communications, I’ve worked with renowned names like MVRDV, Studio Roosegaarde, KCAP, and BMWi, in both design and communication leadership roles.
Improving communication performances. That's what I do best. Person, agency or team; I ensure that you perform better in a more efficient way to get the most out of your talent and ambitions, your 'I'.
My name is Bastiaan van der Sluis,
With 15 years of experience across architecture, fashion, art, design, and communications, I’ve worked with renowned names like MVRDV, Studio Roosegaarde, KCAP, and BMWi, in both design and communication leadership roles.
Improving communication performances. That's what I do best. Person, agency or team; I ensure that you perform better in a more efficient way to get the most out of your talent and ambitions, your 'I'.
What I Focus On?
Who Do I Usually Work With?
Why Does Creative Performance Matter?
What Problems Do I Solve?
My Approach
What Results Can You Expect?
What I Focus On?
Who Do I Usually Work With?
Why Does Creative Performance Matter?
What Problems Do I Solve?
My Approach
What Results Can You Expect?
What I Focus On?
Who Do I Usually Work With?
Why Does Creative Performance Matter?
What Problems Do I Solve?
My Approach
What Results Can You Expect?
Listen and Learn From Them
My Beliefs
9 weeks
1.600+ people
51 countries
281 cities
Numbers
"His high level of commitment, social engagement, enthusiasm, and kindness makes Bastiaan a worthy person to any organisation that wants to hire him."
"His high level of commitment, social engagement, enthusiasm, and kindness makes Bastiaan a worthy person to any organisation that wants to hire him."
"His high level of commitment, social engagement, enthusiasm, and kindness makes Bastiaan a worthy person to any organisation that wants to hire him."
— Winy Maas, Founding Partner at MVRDV
— Winy Maas, Founding Partner at MVRDV
380%
380%
"Our Instagram following grew organically from 50,000 to 240,000 in 18 months due to Bastiaan's social media strategy."
"Our Instagram following grew organically from 50,000 to 240,000 in 18 months due to Bastiaan's social media strategy."
— PR Department at MVRDV
— PR Department at MVRDV
"With a keen eye for aesthetics, he has developed powerful tools such as the website and corporate identity and implemented software critical to our efficiency."
— Anouk Kuitenbrouwer, Partner at KCAP
25%
"Bastiaan’s approach led to a 25% increase in workflow efficiency, which made my work much easier and more fun."
— HR Department at KCAP
"With a keen eye for aesthetics, he has developed powerful tools such as the website and corporate identity and implemented software critical to our efficiency."
— Anouk Kuitenbrouwer, Partner at KCAP
25%
"Bastiaan’s approach led to a 25% increase in workflow efficiency, which made my work much easier and more fun."
— HR Department at KCAP
What is a Communication Performance Strategist?
How is this role different from a brand strategist or creative consultant?
What are the benefits of working with a Communication Performance Strategist?
This role is not quite common, right?
What is a Communication Performance Strategist?
How is this role different from a brand strategist or creative consultant?
What are the benefits of working with a Communication Performance Strategist?
This role is not quite common, right?
What is a Communication Performance Strategist?
How is this role different from a brand strategist or creative consultant?
What are the benefits of working with a Communication Performance Strategist?
This role is not quite common, right?
Koen van Viegen
Director Advisory Group at Royal Haskoning DHV
"If you or your company find yourselves stuck in a particular situation or mindset, Bastiaan is the person to help remove your blinders and shine a light on overlooked areas."
Xinglan Shi
PR Officer at UN Studio
"Working with Bastiaan has proven incredibly valuable to me. His keen insight into my competencies and strengths enables him to envision my potential career paths."
Inger Kammeraat
Executive Director at ULI & Strategic Organisation Advisor
"I was impressed and charmed by his communication skills. He truly sees a person, not just someone he works with."
Xavier Blaringhem
Partner at KCAP
"I am very thankful to Bastiaan for his profound engagement, guidance, and focus on results while using a very personal and human approach. If you need coaching, he's your man."
Renske van der Stoep
Founder ROFFAA
"Bastiaan possesses a rare blend of empathy and strategic thinking, creating a supportive environment for personal and professional growth. His dynamic approach to branding elevates visibility and fosters authenticity."
Jord Alma
Concept Designer at Thule Group
"He is exceptionally well prepared and open to adapting to new circumstances and opportunities whenever they pop up. I was impressed by the amount of work he can produce, especially under time pressure."
Koen van Viegen
Director Advisory Group at Royal Haskoning DHV
"If you or your company find yourselves stuck in a particular situation or mindset, Bastiaan is the person to help remove your blinders and shine a light on overlooked areas."
Xinglan Shi
PR Officer at UN Studio
"Working with Bastiaan has proven incredibly valuable to me. His keen insight into my competencies and strengths enables him to envision my potential career paths."
Inger Kammeraat
Executive Director at ULI & Strategic Organisation Advisor
"I was impressed and charmed by his communication skills. He truly sees a person, not just someone he works with."
Xavier Blaringhem
Partner at KCAP
"I am very thankful to Bastiaan for his profound engagement, guidance, and focus on results while using a very personal and human approach. If you need coaching, he's your man."
Renske van der Stoep
Founder ROFFAA
"Bastiaan possesses a rare blend of empathy and strategic thinking, creating a supportive environment for personal and professional growth. His dynamic approach to branding elevates visibility and fosters authenticity."
Jord Alma
Concept Designer at Thule Group
"He is exceptionally well prepared and open to adapting to new circumstances and opportunities whenever they pop up. I was impressed by the amount of work he can produce, especially under time pressure."
Koen van Viegen
Director Advisory Group at Royal Haskoning DHV
"If you or your company find yourselves stuck in a particular situation or mindset, Bastiaan is the person to help remove your blinders and shine a light on overlooked areas."
Xinglan Shi
PR Officer at UN Studio
"Working with Bastiaan has proven incredibly valuable to me. His keen insight into my competencies and strengths enables him to envision my potential career paths."
Inger Kammeraat
Executive Director at ULI & Strategic Organisation Advisor
"I was impressed and charmed by his communication skills. He truly sees a person, not just someone he works with."
Xavier Blaringhem
Partner at KCAP
"I am very thankful to Bastiaan for his profound engagement, guidance, and focus on results while using a very personal and human approach. If you need coaching, he's your man."
Renske van der Stoep
Founder ROFFAA
"Bastiaan possesses a rare blend of empathy and strategic thinking, creating a supportive environment for personal and professional growth. His dynamic approach to branding elevates visibility and fosters authenticity."
Jord Alma
Concept Designer at Thule Group
"He is exceptionally well prepared and open to adapting to new circumstances and opportunities whenever they pop up. I was impressed by the amount of work he can produce, especially under time pressure."
