Fix What’s Broken.
Protect What Matters.
Fix What’s Broken.
Protect What Matters.
DON’T WASTE I curates capsules of cultural memory with creative pioneers —
and works with brands and studios to build high-performing systems in culture and business.
For creative pioneers who want to perform at their best —
in how they lead, communicate and build systems that work.
FEATURED CAPSULE
INDEX
shaping how we work, build and lead
shaping how we work, build and lead
00
ABOUT
01
CAPSULES
02
PARTNERSHIPS
03
PLAYBOOK
DON’T WASTE I is a communication performance platform. Cutting through the noise, challenge waste, and build conditions for creative freedom.
00
ABOUT
01
CAPSULES
02
PARTNERSHIPS
03
PLAYBOOK
DON’T WASTE I is a communication performance platform. Cutting through the noise, challenge waste, and build conditions for creative freedom.
00
ABOUT
01
CAPSULES
02
PARTNERSHIPS
03
PLAYBOOK
DON’T WASTE I is a communication performance platform. Cutting through the noise, challenge waste, and build conditions for creative freedom.
featured capsule
On Building Atlas of Shows with Belief, Partnership, and Turning a Thesis Into a Global Platform
Founders Atlas of Shows
EP TITLE
LIVIA & DAN
EP TITLE
Livia Grigori and Dan Ricciardi are architects and the founders of Atlas of Shows, a Paris-based platform that decodes the scenography and architecture behind fashion’s most influential runways. What began as Livia’s master's thesis has grown into a research-driven practice followed by nearly 100.000 people, blending cultural analysis, design storytelling, and behind-the-scenes insight into the craft of fashion shows. Together, they bridge two worlds — architecture and fashion — translating the ephemerality of catwalks into a lasting visual and academic archive.
SPACE
EPISODE
30
SEASON
02
SEASON
02
EPISODE
30
LIVIA & DAN
Founders Atlas of Shows
On Building Atlas of Shows with Belief, Partnership, and Turning a Thesis Into a Global Platform
EP TITLE
Livia Grigori and Dan Ricciardi are architects and the founders of Atlas of Shows, a Paris-based platform that decodes the scenography and architecture behind fashion’s most influential runways. What began as Livia’s master's thesis has grown into a research-driven practice followed by nearly 100.000 people, blending cultural analysis, design storytelling, and behind-the-scenes insight into the craft of fashion shows. Together, they bridge two worlds — architecture and fashion — translating the ephemerality of catwalks into a lasting visual and academic archive.
SPACE
SEASON
02
EPISODE
30
LIVIA & DAN
Founders Atlas of Shows
On Building Atlas of Shows with Belief, Partnership, and Turning a Thesis Into a Global Platform
Livia Grigori and Dan Ricciardi are architects and the founders of Atlas of Shows, a Paris-based platform that decodes the scenography and architecture behind fashion’s most influential runways. What began as Livia’s master's thesis has grown into a research-driven practice followed by nearly 100.000 people, blending cultural analysis, design storytelling, and behind-the-scenes insight into the craft of fashion shows. Together, they bridge two worlds — architecture and fashion — translating the ephemerality of catwalks into a lasting visual and academic archive.
SPACE
TOOLS
START YOURSELF
A QUICK 2-HOUR COURSE TO KICK-START THINGS
TOOLS
START YOURSELF
A QUICK 2-HOUR COURSE TO KICK-START THINGS
Optimising Communication Performances
Helping creative businesses communicate better, work smarter, and grow sustainably—without losing their creative edge.
Optimising Communication Performances
Helping creative businesses communicate better, work smarter, and grow sustainably—without losing their creative edge.
Optimising Communication Performances
Helping creative businesses communicate better, work smarter, and grow sustainably—without losing their creative edge.
Optimising Communication Performances
Helping creative businesses communicate better, work smarter, and grow sustainably—without losing their creative edge.
MOST LISTENED
EP20. PAUL COURNET
On Cultivating Communities, Trusting the Process, and Creating Space for Others
LISTEN NOW:
SPOTIFY
APPLE
578 DOWNLOADS
EP15. PIET OUDOLF
On Redefining Landscapes, Taking Risks, Craftsmanship and Intuition
LISTEN NOW:
SPOTIFY
APPLE
556 DOWNLOADS
EP01. JOOST GROOTENS
On a Self-Taught Approach: Graphic Design and Teaching
LISTEN NOW:
SPOTIFY
APPLE
441 DOWNLOADS
EP09. AKAAR AMIN
From Grassroots to Game-Changers: Football, Fashion, and Resilience
LISTEN NOW:
SPOTIFY
APPLE
394 DOWNLOADS
EP02. SARAH SCHULTEN
On Building Creative Success: Strategy and Branding
LISTEN NOW:
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APPLE
388 DOWNLOADS
EP03. DENNIS VANDERBROECK
Crafting Spaces: On Design, Collaboration, and Personal Balance
LISTEN NOW:
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APPLE
356 DOWNLOADS
EP20. PAUL COURNET
On Cultivating Communities, Trusting the Process, and Creating Space for Others
LISTEN NOW:
SPOTIFY
APPLE
578 DOWNLOADS
EP15. PIET OUDOLF
On Redefining Landscapes, Taking Risks, Craftsmanship and Intuition
LISTEN NOW:
SPOTIFY
APPLE
556 DOWNLOADS
EP01. JOOST GROOTENS
On a Self-Taught Approach: Graphic Design and Teaching
LISTEN NOW:
SPOTIFY
APPLE
441 DOWNLOADS
EP09. AKAAR AMIN
From Grassroots to Game-Changers: Football, Fashion, and Resilience
LISTEN NOW:
SPOTIFY
APPLE
394 DOWNLOADS
EP02. SARAH SCHULTEN
On Building Creative Success: Strategy and Branding
LISTEN NOW:
SPOTIFY
APPLE
388 DOWNLOADS
EP03. DENNIS VANDERBROECK
Crafting Spaces: On Design, Collaboration, and Personal Balance
LISTEN NOW:
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APPLE
356 DOWNLOADS
This is not a podcast.
These are capsules of cultural memory.
Listen when it feels right. Pass it on if it stays with you.
Listen when it feels right. Pass it on if it stays with you.
A QUICK 2-HOUR COURSE TO KICK-START THINGS
SEASON 2: FULL GUEST LINE-UP
GET WEEKLY EPISODE UPDATES
Adi Gillespie
Andrea & Simone
Anne Kremers
Livia & Dan
Ben Wright
Chiara Tomassi
Daria Zvereva
Frank Vijg
Henk Oosterling
Joachim Baan
Julius Juul
Matthew Beal
Mirko Borsche
Mohamed Chajid
Phil Procter
Samir Bantal
Sanne van Manen
Simon Brown
Thomas Subreville
Tim Hooijmans
Tom Dorresteijn
Willem de Kam
Yuro Moniz
Zineb Seghrouchni
Founder UVU
Founders Formafantasma
Director Fenix Museum
Atlas of Shows
Co-Founder Pretty Soon
Architect at 2050+
Architect at OMA/AMO
Director Excelsior Foundation
Philosopher
Creative Director / Consultant
Co-Founder Heliot Emil
Brand Strategist & Store Designer
Founder Bureau Borsche
Creative Director
Furniture Designer
Director AMO at OMA
Initiator Housing Platform
Creative Director
Co-Founder ILL-Studio
Lighting Designer
Partner Studio Dumbar
Photographer
Ceramic Artisan
Founder DAR
CAPSULES
FULL LINE-UP
SEASON 2
Adi Gillespie
Andrea & Simone
Anne Kremers
Livia & Dan
Ben Wright
Chiara Tomassi
Daria Zvereva
Frank Vijg
Henk Oosterling
Joachim Baan
Julius Juul
Matthew Beal
Mirko Borsche
Mohamed Chajid
Phil Procter
Samir Bantal
Sanne van Manen
Simon Brown
Thomas Subreville
Tim Hooijmans
Tom Dorresteijn
Willem de Kam
Yuro Moniz
Zineb Seghrouchni
Founder UVU
Founders Formafantasma
Director Fenix Museum
Founders Atlas of Shows
Co-Founder Pretty Soon
Architect at 2050+
Architect at OMA/AMO
Director Excelsior Foundation
Philosopher
Creative Director / Consultant
Co-Founder Heliot Emil
Brand Strategist & Store Designer
Founder Bureau Borsche
Creative Director
Furniture Designer
Director AMO at OMA
Initiator Housing Platform
Creative Director
Co-Founder ILL-Studio
Lighting Designer
Partner Studio Dumbar
Photographer
Ceramic Artisan
Founder DAR
SEASON 1
Akaar Amin
Abdelkader Benali
Aric Chen
Charlotte Thomas
Dennis Vanderbroeck
Inger Kameraat
Javier Arpa Fernández
Joost Grootens
Julian Mollema
Kim Heinen
Loes & Simone
Margreeth Olsthoorn
Nathalie de Vries
Paul Cournet
Piet Oudolf
Said Kinos
Sarah Schulten
Simone van Neerven
Telmo Pieper
Thomas Verdel
Founder Lack of Guidance
Author, Journalist, Program Maker
Director Nieuwe Instituut
Editor at De Architect
Spatial Designer
Strategic Organisation Consultant
Head ‘Building Audiences’ TU Delft
Graphic Designer
Founder Analogue Agency
Media Relations & Public Affairs
Founders Team Thursday
Margreeth Olsthoorn Fashion Store
Founding Partner MVRDV
Founder CLOUD & Chief Editor Capsule
Garden Designer
Contemporary Artist
Creative Strategy Consultant
Founder re.Bella
Imagemaker & (Mural) Painter
Director Moestuin Vollenhoven
CAPSULES: STORIES THAT MOVE
EXPLORE ALL FEATURED CAPSULES:
EXPLORE ALL CAPSULES:
This is not a podcast.
These are capsules of cultural memory.
SEASON
02
EPISODE
30
LIVIA & DAN
Founders Atlas of Shows
On Building Atlas of Shows with Belief, Partnership, and Turning a Thesis Into a Global Platform
EP TITLE
Livia Grigori and Dan Ricciardi are architects and the founders of Atlas of Shows, a Paris-based platform that decodes the scenography and architecture behind fashion’s most influential runways. What began as Livia’s master's thesis has grown into a research-driven practice followed by nearly 100.000 people, blending cultural analysis, design storytelling, and behind-the-scenes insight into the craft of fashion shows. Together, they bridge two worlds — architecture and fashion — translating the ephemerality of catwalks into a lasting visual and academic archive.
SPACE
We discuss the tension between art and algorithms, and how they balance creative integrity with online visibility. They talk about collaboration, trust, and growing as partners in both work and life, reflecting on milestones such as their invitation to the Vitra Design Museum. A story about intuition, resilience, and turning curiosity into a global community — built one post, one drawing, and one DM at a time.
SEASON
02
EPISODE
30
LIVIA & DAN
Founders Atlas of Shows
On Building Atlas of Shows with Belief, Partnership, and Turning a Thesis Into a Global Platform
EP TITLE
Livia Grigori and Dan Ricciardi are architects and the founders of Atlas of Shows, a Paris-based platform that decodes the scenography and architecture behind fashion’s most influential runways. What began as Livia’s master's thesis has grown into a research-driven practice followed by nearly 100.000 people, blending cultural analysis, design storytelling, and behind-the-scenes insight into the craft of fashion shows. Together, they bridge two worlds — architecture and fashion — translating the ephemerality of catwalks into a lasting visual and academic archive.
SPACE
We discuss the tension between art and algorithms, and how they balance creative integrity with online visibility. They talk about collaboration, trust, and growing as partners in both work and life, reflecting on milestones such as their invitation to the Vitra Design Museum. A story about intuition, resilience, and turning curiosity into a global community — built one post, one drawing, and one DM at a time.
SEASON
02
EPISODE
30
LIVIA & DAN
Founders Atlas of Shows
On Building Atlas of Shows with Belief, Partnership, and Turning a Thesis Into a Global Platform
Livia Grigori and Dan Ricciardi are architects and the founders of Atlas of Shows, a Paris-based platform that decodes the scenography and architecture behind fashion’s most influential runways. What began as Livia’s master's thesis has grown into a research-driven practice followed by nearly 100.000 people, blending cultural analysis, design storytelling, and behind-the-scenes insight into the craft of fashion shows. Together, they bridge two worlds — architecture and fashion — translating the ephemerality of catwalks into a lasting visual and academic archive.
We discuss the tension between art and algorithms, and how they balance creative integrity with online visibility. They talk about collaboration, trust, and growing as partners in both work and life, reflecting on milestones such as their invitation to the Vitra Design Museum. A story about intuition, resilience, and turning curiosity into a global community — built one post, one drawing, and one DM at a time.
SPACE
CREDITS
PORTRAIT
PHOTOGRAPHERS
EP01: Boudewijn Bollmann
EP03: Ashley Rottjers
EP06: Liza Wolters
EP07: Lizzy Zaanen
EP09: Eva Roefs
EP10: Barbra Verbij
EP11: Robert Nel
EP22: Andras Ridovics
EP24: Ari Versluis
CAPSULES
FOR EVERYONE
YOUR VOICE THAT STAYS
A MEMO FOR THE FUTURE
COLLABORATE
WHAT WE AIM FOR
CAPSULES: SUPPORT THE JOURNEY
For events, lectures, or sponsorships.
EMAIL ME
PARTNERSHIPS: FIX YOUR STUDIO
You’re creative. Ambitious. But stuck.
GET STARTED
PLAYBOOK: CASE STUDIES
Learn and grow at your own pace.
ACCESS PLAYBOOK
MOST COLLECTED CAPSULES
EP15. PIET OUDOLF
On Redefining Landscapes, Taking Risks, Craftsmanship and Intuition
561 DOWNLOADS
LISTEN NOW:
SPOTIFY
APPLE
EP20. PAUL COURNET
On Cultivating Communities,
Trusting the Process, and Creating Space for Others
602 DOWNLOADS
LISTEN NOW:
SPOTIFY
APPLE
EP01. JOOST GROOTENS
On a Self-Taught Approach:
Graphic Design and Teaching
457 DOWNLOADS
LISTEN NOW:
SPOTIFY
APPLE
EP09. AKAAR AMIN
From Grassroots to Game-Changers: Football, Fashion, and Resilience
395 DOWNLOADS
LISTEN NOW:
SPOTIFY
APPLE
EP02. SARAH SCHULTEN
On Building Creative Success:
Strategy and Branding
393 DOWNLOADS
LISTEN NOW:
SPOTIFY
APPLE
EP02. THOMAS SUBREVILLE
On Freedom, Fiction, and the Discipline to Think for Yourself
392 DOWNLOADS
LISTEN NOW:
SPOTIFY
APPLE
01 CAPSULES
PRIVATE TALKS. RECORD YOUR OWN.
COLLABORATE
WHAT WE AIM FOR
CAPSULES: SUPPORT THE JOURNEY
For events, lectures, or sponsorships.
EMAIL ME
PARTNERSHIPS: FIX YOUR STUDIO
You’re creative. Ambitious. But stuck.
GET STARTED
PLAYBOOK: CASE STUDIES
Learn and grow at your own pace.
ACCESS PLAYBOOK