Fix What’s Broken.
Protect What Matters.
Fix What’s Broken.
Protect What Matters.
DON’T WASTE I curates capsules of cultural memory with creative pioneers —
and works with brands and studios to build high-performing systems in culture and business.
For creative pioneers who want to perform at their best —
in how they lead, communicate and build systems that work.
FEATURED CAPSULE
INDEX
shaping how we work, build and lead
shaping how we work, build and lead
00
ABOUT
01
CAPSULES
02
PARTNERSHIPS
03
PLAYBOOK
DON’T WASTE I is a communication performance platform. Cutting through the noise, challenge waste, and build conditions for creative freedom.
00
ABOUT
01
CAPSULES
02
PARTNERSHIPS
03
PLAYBOOK
DON’T WASTE I is a communication performance platform. Cutting through the noise, challenge waste, and build conditions for creative freedom.
00
ABOUT
01
CAPSULES
02
PARTNERSHIPS
03
PLAYBOOK
DON’T WASTE I is a communication performance platform. Cutting through the noise, challenge waste, and build conditions for creative freedom.
featured capsule
On Time, Transformation, and Redefining Ambitions
Architect at 2050+
EP TITLE
CHIARA TOMASSI
EP TITLE
Chiara Tomassi is an architect and designer based between Milan and Rome. Her career spans some of Europe’s most ambitious cultural and fashion projects, from MVRDV, AL_A, and MCA Architects to the Victoria & Albert Museum, Russian Pavilion at the Venice Biennale, and Nike EMEA Campus. Today, at 2050+, she focuses on transformation over new construction, creating meaning through restraint, awareness, and time.
SPACE
EPISODE
31
SEASON
02
SEASON
02
EPISODE
31
CHIARA TOMASSI
Architect at 2050+
On Time, Transformation, and Redefining Ambitions
EP TITLE
Chiara Tomassi is an architect and designer based between Milan and Rome. Her career spans some of Europe’s most ambitious cultural and fashion projects, from MVRDV, AL_A, and MCA Architects to the Victoria & Albert Museum, Russian Pavilion at the Venice Biennale, and Nike EMEA Campus. Today, at 2050+, she focuses on transformation over new construction, creating meaning through restraint, awareness, and time.
SPACE
SEASON
02
EPISODE
31
CHIARA TOMASSI
Architect at 2050+
On Time, Transformation, and Redefining Ambitions
Chiara Tomassi is an architect and designer based between Milan and Rome. Her career spans some of Europe’s most ambitious cultural and fashion projects, from MVRDV, AL_A, and MCA Architects to the Victoria & Albert Museum, Russian Pavilion at the Venice Biennale, and Nike EMEA Campus. Today, at 2050+, she focuses on transformation over new construction, creating meaning through restraint, awareness, and time.
SPACE
COURSE:
BUILD YOURSELF
[Re]Find Your Purpose.
A 2-hour course to rebuild clarity, rhythm, and direction, before the noise takes over again.
Developed for creative professionals who lost momentum and want it back.
Start the Course – €95 | Instant Access
Optimising Communication Performances
Helping creative businesses communicate better, work smarter, and grow sustainably—without losing their creative edge.
Optimising Communication Performances
Helping creative businesses communicate better, work smarter, and grow sustainably—without losing their creative edge.
Optimising Communication Performances
Helping creative businesses communicate better, work smarter, and grow sustainably—without losing their creative edge.
Optimising Communication Performances
Helping creative businesses communicate better, work smarter, and grow sustainably—without losing their creative edge.
MOST LISTENED
EP20. PAUL COURNET
On Cultivating Communities, Trusting the Process, and Creating Space for Others
LISTEN NOW:
SPOTIFY
APPLE
578 DOWNLOADS
EP15. PIET OUDOLF
On Redefining Landscapes, Taking Risks, Craftsmanship and Intuition
LISTEN NOW:
SPOTIFY
APPLE
556 DOWNLOADS
EP01. JOOST GROOTENS
On a Self-Taught Approach: Graphic Design and Teaching
LISTEN NOW:
SPOTIFY
APPLE
441 DOWNLOADS
EP09. AKAAR AMIN
From Grassroots to Game-Changers: Football, Fashion, and Resilience
LISTEN NOW:
SPOTIFY
APPLE
394 DOWNLOADS
EP02. SARAH SCHULTEN
On Building Creative Success: Strategy and Branding
LISTEN NOW:
SPOTIFY
APPLE
388 DOWNLOADS
EP27. THOMAS SUBREVILLE
On Freedom, Fiction, and the Discipline to Think for Yourself
LISTEN NOW:
SPOTIFY
APPLE
455 DOWNLOADS
EP20. PAUL COURNET
On Cultivating Communities, Trusting the Process, and Creating Space for Others
LISTEN NOW:
SPOTIFY
APPLE
578 DOWNLOADS
EP15. PIET OUDOLF
On Redefining Landscapes, Taking Risks, Craftsmanship and Intuition
LISTEN NOW:
SPOTIFY
APPLE
556 DOWNLOADS
EP01. JOOST GROOTENS
On a Self-Taught Approach: Graphic Design and Teaching
LISTEN NOW:
SPOTIFY
APPLE
441 DOWNLOADS
EP09. AKAAR AMIN
From Grassroots to Game-Changers: Football, Fashion, and Resilience
LISTEN NOW:
SPOTIFY
APPLE
394 DOWNLOADS
EP02. SARAH SCHULTEN
On Building Creative Success: Strategy and Branding
LISTEN NOW:
SPOTIFY
APPLE
388 DOWNLOADS
EP27. THOMAS SUBREVILLE
On Freedom, Fiction, and the Discipline to Think for Yourself
LISTEN NOW:
SPOTIFY
APPLE
455 DOWNLOADS
This is not a podcast.
These are capsules of cultural memory.
Listen when it feels right. Pass it on if it stays with you.
Listen when it feels right. Pass it on if it stays with you.
A QUICK 2-HOUR SELF-PACED COURSE
SEASON 2: FULL GUEST LINE-UP
GET WEEKLY EPISODE UPDATES
Adi Gillespie
Andrea & Simone
Anne Kremers
Livia & Dan
Ben Wright
Chiara Tomassi
Daria Zvereva
Frank Vijg
Henk Oosterling
Joachim Baan
Julius Juul
Matthew Beal
Mirko Borsche
Mohamed Chajid
Phil Procter
Samir Bantal
Sanne van Manen
Simon Brown
Thomas Subreville
Tim Hooijmans
Tom Dorresteijn
Willem de Kam
Yuro Moniz
Zineb Seghrouchni
Founder UVU
Founders Formafantasma
Director Fenix Museum
Atlas of Shows
Co-Founder Pretty Soon
Architect at 2050+
Architect at OMA/AMO
Director Excelsior Foundation
Philosopher
Creative Director / Consultant
Co-Founder Heliot Emil
Brand Strategist & Store Designer
Founder Bureau Borsche
Creative Director
Furniture Designer
Director AMO at OMA
Initiator Housing Platform
Creative Director
Co-Founder ILL-Studio
Lighting Designer
Partner Studio Dumbar
Photographer
Ceramic Artisan
Founder DAR
CAPSULES
FULL LINE-UP
SEASON 2
Adi Gillespie
Andrea & Simone
Anne Kremers
Livia & Dan
Ben Wright
Chiara Tomassi
Daria Zvereva
Frank Vijg
Henk Oosterling
Joachim Baan
Julius Juul
Matthew Beal
Mirko Borsche
Mohamed Chajid
Phil Procter
Samir Bantal
Sanne van Manen
Simon Brown
Thomas Subreville
Tim Hooijmans
Tom Dorresteijn
Willem de Kam
Yuro Moniz
Zineb Seghrouchni
Founder UVU
Founders Formafantasma
Director Fenix Museum
Founders Atlas of Shows
Co-Founder Pretty Soon
Architect at 2050+
Architect at OMA/AMO
Director Excelsior Foundation
Philosopher
Creative Director / Consultant
Co-Founder Heliot Emil
Brand Strategist & Store Designer
Founder Bureau Borsche
Creative Director
Furniture Designer
Director AMO at OMA
Initiator Housing Platform
Creative Director
Co-Founder ILL-Studio
Lighting Designer
Partner Studio Dumbar
Photographer
Ceramic Artisan
Founder DAR
SEASON 1
Akaar Amin
Abdelkader Benali
Aric Chen
Charlotte Thomas
Dennis Vanderbroeck
Inger Kameraat
Javier Arpa Fernández
Joost Grootens
Julian Mollema
Kim Heinen
Loes & Simone
Margreeth Olsthoorn
Nathalie de Vries
Paul Cournet
Piet Oudolf
Said Kinos
Sarah Schulten
Simone van Neerven
Telmo Pieper
Thomas Verdel
Founder Lack of Guidance
Author, Journalist, Program Maker
Director Nieuwe Instituut
Editor at De Architect
Spatial Designer
Strategic Organisation Consultant
Head ‘Building Audiences’ TU Delft
Graphic Designer
Founder Analogue Agency
Media Relations & Public Affairs
Founders Team Thursday
Margreeth Olsthoorn Fashion Store
Founding Partner MVRDV
Founder CLOUD & Chief Editor Capsule
Garden Designer
Contemporary Artist
Creative Strategy Consultant
Founder re.Bella
Imagemaker & (Mural) Painter
Director Moestuin Vollenhoven
CAPSULES: STORIES THAT MOVE
EXPLORE ALL FEATURED CAPSULES:
EXPLORE ALL CAPSULES:
This is not a podcast.
These are capsules of cultural memory.
SEASON
02
EPISODE
31
CHIARA TOMASSI
Architect at 2050+
On Time, Transformation, and Redefining Ambitions
EP TITLE
Chiara Tomassi is an architect and designer based between Milan and Rome. Her career spans some of Europe’s most ambitious cultural and fashion projects, from MVRDV, AL_A, and MCA Architects to the Victoria & Albert Museum, Russian Pavilion at the Venice Biennale, and Nike EMEA Campus. Today, at 2050+, she focuses on transformation over new construction, creating meaning through restraint, awareness, and time.
SPACE
In this conversation, Chiara speaks about rebuilding and redefining ambition, learning to slow down, to stop proving herself to others, and to treat time as a material in itself. We talk about the pressures of performance, the role of presence in design, and the rhythm between work and recovery. A story about balance, awareness, and the courage to do less with greater meaning.
SEASON
02
EPISODE
31
CHIARA TOMASSI
Architect at 2050+
On Time, Transformation, and Redefining Ambitions
EP TITLE
Chiara Tomassi is an architect and designer based between Milan and Rome. Her career spans some of Europe’s most ambitious cultural and fashion projects, from MVRDV, AL_A, and MCA Architects to the Victoria & Albert Museum, Russian Pavilion at the Venice Biennale, and Nike EMEA Campus. Today, at 2050+, she focuses on transformation over new construction, creating meaning through restraint, awareness, and time.
SPACE
In this conversation, Chiara speaks about rebuilding and redefining ambition, learning to slow down, to stop proving herself to others, and to treat time as a material in itself. We talk about the pressures of performance, the role of presence in design, and the rhythm between work and recovery. A story about balance, awareness, and the courage to do less with greater meaning.
SEASON
02
EPISODE
31
CHIARA TOMASSI
Architect at 2050+
On Time, Transformation, and Redefining Ambitions
Chiara Tomassi is an architect and designer based between Milan and Rome. Her career spans some of Europe’s most ambitious cultural and fashion projects, from MVRDV, AL_A, and MCA Architects to the Victoria & Albert Museum, Russian Pavilion at the Venice Biennale, and Nike EMEA Campus. Today, at 2050+, she focuses on transformation over new construction, creating meaning through restraint, awareness, and time.
In this conversation, Chiara speaks about rebuilding and redefining ambition, learning to slow down, to stop proving herself to others, and to treat time as a material in itself. We talk about the pressures of performance, the role of presence in design, and the rhythm between work and recovery. A story about balance, awareness, and the courage to do less with greater meaning.
SPACE
CREDITS
PORTRAIT
PHOTOGRAPHERS
EP01: Boudewijn Bollmann
EP03: Ashley Rottjers
EP06: Liza Wolters
EP07: Lizzy Zaanen
EP09: Eva Roefs
EP10: Barbra Verbij
EP11: Robert Nel
EP22: Andras Ridovics
EP24: Ari Versluis
CAPSULES
FOR EVERYONE
YOUR VOICE THAT STAYS
A MEMO FOR THE FUTURE
COLLABORATE
WHAT WE AIM FOR
CAPSULES: SUPPORT THE JOURNEY
For events, lectures, or sponsorships.
EMAIL ME
PARTNERSHIPS: FIX YOUR STUDIO
You’re creative. Ambitious. But stuck.
GET STARTED
PLAYBOOK: CASE STUDIES
Learn and grow at your own pace.
ACCESS PLAYBOOK
MOST COLLECTED CAPSULES
EP15. PIET OUDOLF
On Redefining Landscapes, Taking Risks, Craftsmanship and Intuition
566 DOWNLOADS
LISTEN NOW:
SPOTIFY
APPLE
EP20. PAUL COURNET
On Cultivating Communities,
Trusting the Process, and Creating Space for Others
613 DOWNLOADS
LISTEN NOW:
SPOTIFY
APPLE
EP01. JOOST GROOTENS
On a Self-Taught Approach:
Graphic Design and Teaching
461 DOWNLOADS
LISTEN NOW:
SPOTIFY
APPLE
EP09. AKAAR AMIN
From Grassroots to Game-Changers: Football, Fashion, and Resilience
404 DOWNLOADS
LISTEN NOW:
SPOTIFY
APPLE
EP02. SARAH SCHULTEN
On Building Creative Success:
Strategy and Branding
400 DOWNLOADS
LISTEN NOW:
SPOTIFY
APPLE
EP27. THOMAS SUBREVILLE
On Freedom, Fiction, and the Discipline to Think for Yourself
455 DOWNLOADS
LISTEN NOW:
SPOTIFY
APPLE
01 CAPSULES
PRIVATE TALKS. RECORD YOUR OWN.
COLLABORATE
WHAT WE AIM FOR
CAPSULES: SUPPORT THE JOURNEY
For events, lectures, or sponsorships.
EMAIL ME
PARTNERSHIPS: FIX YOUR STUDIO
You’re creative. Ambitious. But stuck.
GET STARTED
PLAYBOOK: CASE STUDIES
Learn and grow at your own pace.
ACCESS PLAYBOOK