About
Art and creative thinking aren’t just expressions—they’re powerful tools for solving complex problems, driving impactful innovation, and creating better services and products that enrich our daily lives socially, culturally and economically.
But creativity often gets wasted too easily. Lost in messy communication, unclear positioning, and inefficient workflows. Not from a lack of talent, but from everything around it.
Art and creative thinking aren’t just expressions—they’re powerful tools for solving complex problems, driving impactful innovation, and creating better services and products that enrich our daily lives socially, culturally and economically.
But creativity often gets wasted too easily. Lost in messy communication, unclear positioning, and inefficient workflows. Not from a lack of talent, but from everything around it.
Art and creative thinking aren’t just expressions—they’re powerful tools for solving complex problems, driving impactful innovation, and creating better services and products that enrich our daily lives socially, culturally and economically.
But creativity often gets wasted too easily. Lost in messy communication, unclear positioning, and inefficient workflows. Not from a lack of talent, but from everything around it.
I started Don’t Waste I to change that. Not as an agency. Not a consultant. Think Director of Performance in sports, but for creatives. Working behind the scenes.
Cutting waste. Strengthening decisions. Keeping things from breaking when scaling. Small, deliberate improvements that add up to something bigger.
Art is more valuable than money, so nurture it well.
I started Don’t Waste I to change that. Not as an agency. Not a consultant. Think Director of Performance in sports, but for creatives. Working behind the scenes.
Cutting waste. Strengthening decisions. Keeping things from breaking when scaling. Small, deliberate improvements that add up to something bigger.
Art is more valuable than money, so nurture it well.
I started Don’t Waste I to change that. Not as an agency. Not a consultant. Think Director of Performance in sports, but for creatives. Working behind the scenes.
Cutting waste. Strengthening decisions. Keeping things from breaking when scaling.
Small, deliberate improvements that add up to something bigger. Art is more valuable than money, so nurture it well.
The Vision
The Name
The Vision
The Name
The Vision
The Name
My Values
Creative Performance
Performance isn’t reserved for athletes. It’s the unspoken discipline behind every stroke, every decision, every push toward something better. It’s a system—a rhythm—where ideas flow and obstacles crumble. True creative performance doesn’t just happen. It’s earned through clarity, balance, and the sharp edge of knowing you’re moving forward with purpose.Ecosystem Thinking
Everything connects. Your tools, your team, your time. Like roots beneath a forest floor, every part of your ecosystem feeds the next. Break one link, and the whole system feels it. But when the connections work—when flow replaces friction—creativity doesn’t just survive. It thrives, seamless and strong.
Continuous 1% Improvements
No fireworks. No overnight transformations. Just small, deliberate steps—day in, day out—that add up to something staggering. 1% better every time. In habits, workflows, ideas. That’s the quiet art of progress: unseen by most, but undeniable in its impact. The work doesn’t stop, but neither do the wins.
Human Capital
The heartbeat of creativity is people. Ideas don’t just appear; they’re nurtured by minds that need clarity, space, and purpose. The architect sketching at dawn, the writer lost in their thoughts, the team grinding at midnight—human capital is the fuel. Invest in people, and you don’t just get output. You get breakthroughs, resilience, and a culture that breathes ambition.
Holistic Approach
Creativity isn’t chaos. It’s a balance of the mind, the mission, and the method. A holistic approach means zooming out to see the full picture—habits, culture, strategy—and designing a path that aligns everything. No wasted motion, no scattered focus. Just purpose, clear as day, guiding every step.
Communication
Stories aren’t just told; they’re heard, felt, and remembered. Communication is the art of cutting through the noise and making your voice hit where it matters most. It’s a tool, a weapon, and a lifeline for those with something to say. Because the difference between being ignored and inspiring change? That’s communication done right.Creative Performance
Performance isn’t reserved for athletes. It’s the unspoken discipline behind every stroke, every decision, every push toward something better. It’s a system—a rhythm—where ideas flow and obstacles crumble. True creative performance doesn’t just happen. It’s earned through clarity, balance, and the sharp edge of knowing you’re moving forward with purpose.Ecosystem Thinking
Everything connects. Your tools, your team, your time. Like roots beneath a forest floor, every part of your ecosystem feeds the next. Break one link, and the whole system feels it. But when the connections work—when flow replaces friction—creativity doesn’t just survive. It thrives, seamless and strong.Continuous 1% Improvements
No fireworks. No overnight transformations. Just small, deliberate steps—day in, day out—that add up to something staggering. 1% better every time. In habits, workflows, ideas. That’s the quiet art of progress: unseen by most, but undeniable in its impact. The work doesn’t stop, but neither do the wins.Human Capital
The heartbeat of creativity is people. Ideas don’t just appear; they’re nurtured by minds that need clarity, space, and purpose. The architect sketching at dawn, the writer lost in their thoughts, the team grinding at midnight—human capital is the fuel. Invest in people, and you don’t just get output. You get breakthroughs, resilience, and a culture that breathes ambition.Holistic Approach
Creativity isn’t chaos. It’s a balance of the mind, the mission, and the method. A holistic approach means zooming out to see the full picture—habits, culture, strategy—and designing a path that aligns everything. No wasted motion, no scattered focus. Just purpose, clear as day, guiding every step.Communication
Stories aren’t just told; they’re heard, felt, and remembered. Communication is the art of cutting through the noise and making your voice hit where it matters most. It’s a tool, a weapon, and a lifeline for those with something to say. Because the difference between being ignored and inspiring change? That’s communication done right.Creative Performance
Performance isn’t reserved for athletes. It’s the unspoken discipline behind every stroke, every decision, every push toward something better. It’s a system—a rhythm—where ideas flow and obstacles crumble. True creative performance doesn’t just happen. It’s earned through clarity, balance, and the sharp edge of knowing you’re moving forward with purpose.Ecosystem Thinking
Everything connects. Your tools, your team, your time. Like roots beneath a forest floor, every part of your ecosystem feeds the next. Break one link, and the whole system feels it. But when the connections work—when flow replaces friction—creativity doesn’t just survive. It thrives, seamless and strong.Continuous 1% Improvements
No fireworks. No overnight transformations. Just small, deliberate steps—day in, day out—that add up to something staggering. 1% better every time. In habits, workflows, ideas. That’s the quiet art of progress: unseen by most, but undeniable in its impact. The work doesn’t stop, but neither do the wins.Human Capital
The heartbeat of creativity is people. Ideas don’t just appear; they’re nurtured by minds that need clarity, space, and purpose. The architect sketching at dawn, the writer lost in their thoughts, the team grinding at midnight—human capital is the fuel. Invest in people, and you don’t just get output. You get breakthroughs, resilience, and a culture that breathes ambition.Holistic Approach
Creativity isn’t chaos. It’s a balance of the mind, the mission, and the method. A holistic approach means zooming out to see the full picture—habits, culture, strategy—and designing a path that aligns everything. No wasted motion, no scattered focus. Just purpose, clear as day, guiding every step.Communication
Stories aren’t just told; they’re heard, felt, and remembered. Communication is the art of cutting through the noise and making your voice hit where it matters most. It’s a tool, a weapon, and a lifeline for those with something to say. Because the difference between being ignored and inspiring change? That’s communication done right.Creative Performance
Performance isn’t reserved for athletes. It’s the unspoken discipline behind every stroke, every decision, every push toward something better. It’s a system—a rhythm—where ideas flow and obstacles crumble. True creative performance doesn’t just happen. It’s earned through clarity, balance, and the sharp edge of knowing you’re moving forward with purpose.Ecosystem Thinking
Everything connects. Your tools, your team, your time. Like roots beneath a forest floor, every part of your ecosystem feeds the next. Break one link, and the whole system feels it. But when the connections work—when flow replaces friction—creativity doesn’t just survive. It thrives, seamless and strong.Continuous 1% Improvements
No fireworks. No overnight transformations. Just small, deliberate steps—day in, day out—that add up to something staggering. 1% better every time. In habits, workflows, ideas. That’s the quiet art of progress: unseen by most, but undeniable in its impact. The work doesn’t stop, but neither do the wins.Human Capital
The heartbeat of creativity is people. Ideas don’t just appear; they’re nurtured by minds that need clarity, space, and purpose. The architect sketching at dawn, the writer lost in their thoughts, the team grinding at midnight—human capital is the fuel. Invest in people, and you don’t just get output. You get breakthroughs, resilience, and a culture that breathes ambition.Holistic Approach
Creativity isn’t chaos. It’s a balance of the mind, the mission, and the method. A holistic approach means zooming out to see the full picture—habits, culture, strategy—and designing a path that aligns everything. No wasted motion, no scattered focus. Just purpose, clear as day, guiding every step.Communication
Stories aren’t just told; they’re heard, felt, and remembered. Communication is the art of cutting through the noise and making your voice hit where it matters most. It’s a tool, a weapon, and a lifeline for those with something to say. Because the difference between being ignored and inspiring change? That’s communication done right.
What is a Communication Performance Strategist?
How is this role different from a brand strategist or creative consultant?
What are the benefits of working with a Communication Performance Strategist?
This role is not quite common, right?
I focus on building long-term relationships
What is a Communication Performance Strategist?
How is this role different from a brand strategist or creative consultant?
What are the benefits of working with a Communication Performance Strategist?
This role is not quite common, right?
I focus on building long-term relationships
What is a Communication Performance Strategist?
How is this role different from a brand strategist or creative consultant?
What are the benefits of working with a Communication Performance Strategist?
This role is not quite common, right?
I focus on building long-term relationships
My Story
My Story
A long time ago, I figured I’d make money in real estate and invest in art, public spaces, and talented people. That was the plan. But plans are just that—plans. Reality has a way of pulling you in other directions.
I realised impact isn’t just about money. It’s about language—the ability to connect, articulate, and inspire. So I learned. Became a designer. A communicator. A leader. I wanted to know the rules so I could bend them.
A long time ago, I figured I’d make money in real estate and invest in art, public spaces, and talented people. That was the plan. But plans are just that—plans. Reality has a way of pulling you in other directions.
I realised impact isn’t just about money. It’s about language—the ability to connect, articulate, and inspire. So I learned. Became a designer. A communicator. A leader. I wanted to know the rules so I could bend them.
For 15 years, I helped others build their dreams, brands, and teams. By 33, I was Director of Communications at KCAP, a globally renowned architecture and urbanism firm. But last year, turning 37 with two kids, I moved on. Not because I had to—because I wanted to.
Now, I help many instead of one. Connecting people. Cutting the noise. Fixing what’s broken. And making space for my own dreams along the way.
For 15 years, I helped others build their dreams, brands, and teams. By 33, I was Director of Communications at KCAP, a globally renowned architecture and urbanism firm. But last year, turning 37 with two kids, I moved on. Not because I had to—because I wanted to.
Now, I help many instead of one. Connecting people. Cutting the noise. Fixing what’s broken. And making space for my own dreams along the way.
KCAP
Improving their identity, workflows and communications internally and externally. In collaboration with Studio Joost Grootens.
Official Website
Studio Roosegaarde: PRESENCE
The first major indoor solo exhibition by Daan Roosegaarde, commissioned by Groninger Museum (NL), a six-month exhibition.
Official Website
Studio Roosegaarde: SYNC
Art installation at Art Basel 2019, commissioned and collaborated with BMWi (Adrian van Hooydonk).
Official Website
Studio Roosegaarde: SPACE WASTE LAB
‘How to clean up 8.1 million kilos of space waste. In collaboration with ESA (European Space Agency) and top space scientists.
Official Website
Studio Roosegaarde: Monograph
New book and launch event with book publishers Phaidon and Dutch publisher Lecturis.
Official Website
Studio Roosegaarde: LIGHT OF LIGHT
Remembering 104,000 Holocaust victims with a national monument in 200 municipalities across the Netherlands.
Official Website
Studio Roosegaarde: Artist in Residence
Artist in residence Daan Roosegaarde, a one-year partnership with Dutch bank, Rabobank.
Official Website
Studio Roosegaarde: Artist in Residence
Developing a platform to increase the quality of customer service and team workflow.
Official Website
Nightingale Antwerp: CP Company Brand Account Manager
C.P. Company is the Original Italian Sportswear brand specialising in garment dyed technology since 1971.
Official Website
Studio Roosegaarde: DIESEL
Multiple campaigns and store activations in DIESEL's locations in Amsterdam.
Official Website
MVRDV: Social Media Instagram Growth
Developing growth strategies for MVRDV's Instagram to improve public awareness. From 50.000 to 230.000 in 1,5 years.
Official Website
MVRDV: Dutch Design Week Ambassador
Guiding the realisation of 8 projects by Winy Maas for the Dutch Design Week 2017.
Official Website
MVRDV: Official Opening MVRDV House
Official opening (two evenings) of MVRDV's new office for clients, friends and staff, by the Mayor of Rotterdam.
Official Website
MVRDV: Seoullo 7017 Skygarden
Opening 1 km elevated public park with 24.000 plants in Seoul, South Korea, by Winy Maas and the Mayor of Seoul.
Official Website
MVRDV: Opening Tianjin Library
Creating media awareness for the opening of the Tianjin Library in China, with over 100 press requests per week for 1,5 months.
Official Website
Photography: The ‘Abandoned Places #1’ series
Story of a vacant swimming pool in Tropicana, two years after its closure as a public space, from ‘abandonation’ to ‘adaptation’.
Official WebsiteKCAP
Improving their identity, workflows and communications internally and externally. In collaboration with Studio Joost Grootens.
Official WebsiteStudio Roosegaarde: PRESENCE
The first major indoor solo exhibition by Daan Roosegaarde, commissioned by Groninger Museum (NL), a six-month exhibition.
Official WebsiteStudio Roosegaarde: SYNC
Art installation at Art Basel 2019, commissioned and collaborated with BMWi (Adrian van Hooydonk).
Official WebsiteStudio Roosegaarde: SPACE WASTE LAB
‘How to clean up 8.1 million kilos of space waste. In collaboration with ESA (European Space Agency) and top space scientists.
Official WebsiteStudio Roosegaarde: Monograph
New book and launch event with book publishers Phaidon and Dutch publisher Lecturis.
Official WebsiteStudio Roosegaarde: LIGHT OF LIGHT
Remembering 104,000 Holocaust victims with a national monument in 200 municipalities across the Netherlands.
Official WebsiteStudio Roosegaarde: Artist in Residence
Artist in residence Daan Roosegaarde, a one-year partnership with Dutch bank, Rabobank.
Official WebsiteStudio Roosegaarde: Artist in Residence
Developing a platform to increase the quality of customer service and team workflow.
Official WebsiteNightingale Antwerp: CP Company Brand Account Manager
C.P. Company is the Original Italian Sportswear brand specialising in garment dyed technology since 1971.
Official WebsiteStudio Roosegaarde: DIESEL
Multiple campaigns and store activations in DIESEL's locations in Amsterdam.
Official WebsiteMVRDV: Social Media Instagram Growth
Developing growth strategies for MVRDV's Instagram to improve public awareness. From 50.000 to 230.000 in 1,5 years.
Official WebsiteMVRDV: Dutch Design Week Ambassador
Guiding the realisation of 8 projects by Winy Maas for the Dutch Design Week 2017.
Official WebsiteMVRDV: Official Opening MVRDV House
Official opening (two evenings) of MVRDV's new office for clients, friends and staff, by the Mayor of Rotterdam.
Official WebsiteMVRDV: Seoullo 7017 Skygarden
Opening 1 km elevated public park with 24.000 plants in Seoul, South Korea, by Winy Maas and the Mayor of Seoul.
Official WebsiteMVRDV: Opening Tianjin Library
Creating media awareness for the opening of the Tianjin Library in China, with over 100 press requests per week for 1,5 months.
Official WebsitePhotography: The ‘Abandoned Places #1’ series
Story of a vacant swimming pool in Tropicana, two years after its closure as a public space, from ‘abandonation’ to ‘adaptation’.
Official WebsiteKCAP
Improving their identity, workflows and communications internally and externally. In collaboration with Studio Joost Grootens.
Official WebsiteStudio Roosegaarde: PRESENCE
The first major indoor solo exhibition by Daan Roosegaarde, commissioned by Groninger Museum (NL), a six-month exhibition.
Official WebsiteStudio Roosegaarde: SYNC
Art installation at Art Basel 2019, commissioned and collaborated with BMWi (Adrian van Hooydonk).
Official WebsiteStudio Roosegaarde: SPACE WASTE LAB
‘How to clean up 8.1 million kilos of space waste. In collaboration with ESA (European Space Agency) and top space scientists.
Official WebsiteStudio Roosegaarde: Monograph
New book and launch event with book publishers Phaidon and Dutch publisher Lecturis.
Official WebsiteStudio Roosegaarde: LIGHT OF LIGHT
Remembering 104,000 Holocaust victims with a national monument in 200 municipalities across the Netherlands.
Official WebsiteStudio Roosegaarde: Artist in Residence
Artist in residence Daan Roosegaarde, a one-year partnership with Dutch bank, Rabobank.
Official WebsiteStudio Roosegaarde: Artist in Residence
Developing a platform to increase the quality of customer service and team workflow.
Official WebsiteNightingale Antwerp: CP Company Brand Account Manager
C.P. Company is the Original Italian Sportswear brand specialising in garment dyed technology since 1971.
Official WebsiteStudio Roosegaarde: DIESEL
Multiple campaigns and store activations in DIESEL's locations in Amsterdam.
Official WebsiteMVRDV: Social Media Instagram Growth
Developing growth strategies for MVRDV's Instagram to improve public awareness. From 50.000 to 230.000 in 1,5 years.
Official WebsiteMVRDV: Dutch Design Week Ambassador
Guiding the realisation of 8 projects by Winy Maas for the Dutch Design Week 2017.
Official WebsiteMVRDV: Official Opening MVRDV House
Official opening (two evenings) of MVRDV's new office for clients, friends and staff, by the Mayor of Rotterdam.
Official WebsiteMVRDV: Seoullo 7017 Skygarden
Opening 1 km elevated public park with 24.000 plants in Seoul, South Korea, by Winy Maas and the Mayor of Seoul.
Official WebsiteMVRDV: Opening Tianjin Library
Creating media awareness for the opening of the Tianjin Library in China, with over 100 press requests per week for 1,5 months.
Official WebsitePhotography: The ‘Abandoned Places #1’ series
Story of a vacant swimming pool in Tropicana, two years after its closure as a public space, from ‘abandonation’ to ‘adaptation’.
Official WebsiteKCAP
Improving their identity, workflows and communications internally and externally. In collaboration with Studio Joost Grootens.
Official WebsiteStudio Roosegaarde: PRESENCE
The first major indoor solo exhibition by Daan Roosegaarde, commissioned by Groninger Museum (NL), a six-month exhibition.
Official WebsiteStudio Roosegaarde: SYNC
Art installation at Art Basel 2019, commissioned and collaborated with BMWi (Adrian van Hooydonk).
Official WebsiteStudio Roosegaarde: SPACE WASTE LAB
‘How to clean up 8.1 million kilos of space waste. In collaboration with ESA (European Space Agency) and top space scientists.
Official WebsiteStudio Roosegaarde: Monograph
New book and launch event with book publishers Phaidon and Dutch publisher Lecturis.
Official WebsiteStudio Roosegaarde: LIGHT OF LIGHT
Remembering 104,000 Holocaust victims with a national monument in 200 municipalities across the Netherlands.
Official WebsiteStudio Roosegaarde: Artist in Residence
Artist in residence Daan Roosegaarde, a one-year partnership with Dutch bank, Rabobank.
Official WebsiteStudio Roosegaarde: Artist in Residence
Developing a platform to increase the quality of customer service and team workflow.
Official WebsiteNightingale Antwerp: CP Company Brand Account Manager
C.P. Company is the Original Italian Sportswear brand specialising in garment dyed technology since 1971.
Official WebsiteStudio Roosegaarde: DIESEL
Multiple campaigns and store activations in DIESEL's locations in Amsterdam.
Official WebsiteMVRDV: Social Media Instagram Growth
Developing growth strategies for MVRDV's Instagram to improve public awareness. From 50.000 to 230.000 in 1,5 years.
Official WebsiteMVRDV: Dutch Design Week Ambassador
Guiding the realisation of 8 projects by Winy Maas for the Dutch Design Week 2017.
Official WebsiteMVRDV: Official Opening MVRDV House
Official opening (two evenings) of MVRDV's new office for clients, friends and staff, by the Mayor of Rotterdam.
Official WebsiteMVRDV: Seoullo 7017 Skygarden
Opening 1 km elevated public park with 24.000 plants in Seoul, South Korea, by Winy Maas and the Mayor of Seoul.
Official WebsiteMVRDV: Opening Tianjin Library
Creating media awareness for the opening of the Tianjin Library in China, with over 100 press requests per week for 1,5 months.
Official WebsitePhotography: The ‘Abandoned Places #1’ series
Story of a vacant swimming pool in Tropicana, two years after its closure as a public space, from ‘abandonation’ to ‘adaptation’.
Official Website
KCAP
Improving their identity, workflows and communications internally and externally. In collaboration with Studio Joost Grootens.
Official WebsiteStudio Roosegaarde: PRESENCE
The first major indoor solo exhibition by Daan Roosegaarde, commissioned by Groninger Museum (NL), a six-month exhibition.
Official WebsiteStudio Roosegaarde: SYNC
Art installation at Art Basel 2019, commissioned and collaborated with BMWi (Adrian van Hooydonk).
Official WebsiteStudio Roosegaarde: SPACE WASTE LAB
‘How to clean up 8.1 million kilos of space waste. In collaboration with ESA (European Space Agency) and top space scientists.
Official WebsiteStudio Roosegaarde: Monograph
New book and launch event with book publishers Phaidon and Dutch publisher Lecturis.
Official WebsiteStudio Roosegaarde: LIGHT OF LIGHT
Remembering 104,000 Holocaust victims with a national monument in 200 municipalities across the Netherlands.
Official WebsiteStudio Roosegaarde: Artist in Residence
Artist in residence Daan Roosegaarde, a one-year partnership with Dutch bank, Rabobank.
Official WebsiteStudio Roosegaarde: Artist in Residence
Developing a platform to increase the quality of customer service and team workflow.
Official WebsiteNightingale Antwerp: CP Company Brand Account Manager
C.P. Company is the Original Italian Sportswear brand specialising in garment dyed technology since 1971.
Official WebsiteStudio Roosegaarde: DIESEL
Multiple campaigns and store activations in DIESEL's locations in Amsterdam.
Official WebsiteMVRDV: Social Media Instagram Growth
Developing growth strategies for MVRDV's Instagram to improve public awareness. From 50.000 to 230.000 in 1,5 years.
Official WebsiteMVRDV: Dutch Design Week Ambassador
Guiding the realisation of 8 projects by Winy Maas for the Dutch Design Week 2017.
Official WebsiteMVRDV: Official Opening MVRDV House
Official opening (two evenings) of MVRDV's new office for clients, friends and staff, by the Mayor of Rotterdam.
Official WebsiteMVRDV: Seoullo 7017 Skygarden
Opening 1 km elevated public park with 24.000 plants in Seoul, South Korea, by Winy Maas and the Mayor of Seoul.
Official WebsiteMVRDV: Opening Tianjin Library
Creating media awareness for the opening of the Tianjin Library in China, with over 100 press requests per week for 1,5 months.
Official WebsitePhotography: The ‘Abandoned Places #1’ series
Story of a vacant swimming pool in Tropicana, two years after its closure as a public space, from ‘abandonation’ to ‘adaptation’.
Official WebsiteKCAP
Improving their identity, workflows and communications internally and externally. In collaboration with Studio Joost Grootens.
Official WebsiteStudio Roosegaarde: PRESENCE
The first major indoor solo exhibition by Daan Roosegaarde, commissioned by Groninger Museum (NL), a six-month exhibition.
Official WebsiteStudio Roosegaarde: SYNC
Art installation at Art Basel 2019, commissioned and collaborated with BMWi (Adrian van Hooydonk).
Official WebsiteStudio Roosegaarde: SPACE WASTE LAB
‘How to clean up 8.1 million kilos of space waste. In collaboration with ESA (European Space Agency) and top space scientists.
Official WebsiteStudio Roosegaarde: Monograph
New book and launch event with book publishers Phaidon and Dutch publisher Lecturis.
Official WebsiteStudio Roosegaarde: LIGHT OF LIGHT
Remembering 104,000 Holocaust victims with a national monument in 200 municipalities across the Netherlands.
Official WebsiteStudio Roosegaarde: Artist in Residence
Artist in residence Daan Roosegaarde, a one-year partnership with Dutch bank, Rabobank.
Official WebsiteStudio Roosegaarde: Artist in Residence
Developing a platform to increase the quality of customer service and team workflow.
Official WebsiteNightingale Antwerp: CP Company Brand Account Manager
C.P. Company is the Original Italian Sportswear brand specialising in garment dyed technology since 1971.
Official WebsiteStudio Roosegaarde: DIESEL
Multiple campaigns and store activations in DIESEL's locations in Amsterdam.
Official WebsiteMVRDV: Social Media Instagram Growth
Developing growth strategies for MVRDV's Instagram to improve public awareness. From 50.000 to 230.000 in 1,5 years.
Official WebsiteMVRDV: Dutch Design Week Ambassador
Guiding the realisation of 8 projects by Winy Maas for the Dutch Design Week 2017.
Official WebsiteMVRDV: Official Opening MVRDV House
Official opening (two evenings) of MVRDV's new office for clients, friends and staff, by the Mayor of Rotterdam.
Official WebsiteMVRDV: Seoullo 7017 Skygarden
Opening 1 km elevated public park with 24.000 plants in Seoul, South Korea, by Winy Maas and the Mayor of Seoul.
Official WebsiteMVRDV: Opening Tianjin Library
Creating media awareness for the opening of the Tianjin Library in China, with over 100 press requests per week for 1,5 months.
Official WebsitePhotography: The ‘Abandoned Places #1’ series
Story of a vacant swimming pool in Tropicana, two years after its closure as a public space, from ‘abandonation’ to ‘adaptation’.
Official WebsiteKCAP
Improving their identity, workflows and communications internally and externally. In collaboration with Studio Joost Grootens.
Official WebsiteStudio Roosegaarde: PRESENCE
The first major indoor solo exhibition by Daan Roosegaarde, commissioned by Groninger Museum (NL), a six-month exhibition.
Official WebsiteStudio Roosegaarde: SYNC
Art installation at Art Basel 2019, commissioned and collaborated with BMWi (Adrian van Hooydonk).
Official WebsiteStudio Roosegaarde: SPACE WASTE LAB
‘How to clean up 8.1 million kilos of space waste. In collaboration with ESA (European Space Agency) and top space scientists.
Official WebsiteStudio Roosegaarde: Monograph
New book and launch event with book publishers Phaidon and Dutch publisher Lecturis.
Official WebsiteStudio Roosegaarde: LIGHT OF LIGHT
Remembering 104,000 Holocaust victims with a national monument in 200 municipalities across the Netherlands.
Official WebsiteStudio Roosegaarde: Artist in Residence
Artist in residence Daan Roosegaarde, a one-year partnership with Dutch bank, Rabobank.
Official WebsiteStudio Roosegaarde: Artist in Residence
Developing a platform to increase the quality of customer service and team workflow.
Official WebsiteNightingale Antwerp: CP Company Brand Account Manager
C.P. Company is the Original Italian Sportswear brand specialising in garment dyed technology since 1971.
Official WebsiteStudio Roosegaarde: DIESEL
Multiple campaigns and store activations in DIESEL's locations in Amsterdam.
Official WebsiteMVRDV: Social Media Instagram Growth
Developing growth strategies for MVRDV's Instagram to improve public awareness. From 50.000 to 230.000 in 1,5 years.
Official WebsiteMVRDV: Dutch Design Week Ambassador
Guiding the realisation of 8 projects by Winy Maas for the Dutch Design Week 2017.
Official WebsiteMVRDV: Official Opening MVRDV House
Official opening (two evenings) of MVRDV's new office for clients, friends and staff, by the Mayor of Rotterdam.
Official WebsiteMVRDV: Seoullo 7017 Skygarden
Opening 1 km elevated public park with 24.000 plants in Seoul, South Korea, by Winy Maas and the Mayor of Seoul.
Official WebsiteMVRDV: Opening Tianjin Library
Creating media awareness for the opening of the Tianjin Library in China, with over 100 press requests per week for 1,5 months.
Official WebsitePhotography: The ‘Abandoned Places #1’ series
Story of a vacant swimming pool in Tropicana, two years after its closure as a public space, from ‘abandonation’ to ‘adaptation’.
Official WebsiteKCAP
Improving their identity, workflows and communications internally and externally. In collaboration with Studio Joost Grootens.
Official WebsiteStudio Roosegaarde: PRESENCE
The first major indoor solo exhibition by Daan Roosegaarde, commissioned by Groninger Museum (NL), a six-month exhibition.
Official WebsiteStudio Roosegaarde: SYNC
Art installation at Art Basel 2019, commissioned and collaborated with BMWi (Adrian van Hooydonk).
Official WebsiteStudio Roosegaarde: SPACE WASTE LAB
‘How to clean up 8.1 million kilos of space waste. In collaboration with ESA (European Space Agency) and top space scientists.
Official WebsiteStudio Roosegaarde: Monograph
New book and launch event with book publishers Phaidon and Dutch publisher Lecturis.
Official WebsiteStudio Roosegaarde: LIGHT OF LIGHT
Remembering 104,000 Holocaust victims with a national monument in 200 municipalities across the Netherlands.
Official WebsiteStudio Roosegaarde: Artist in Residence
Artist in residence Daan Roosegaarde, a one-year partnership with Dutch bank, Rabobank.
Official WebsiteStudio Roosegaarde: Artist in Residence
Developing a platform to increase the quality of customer service and team workflow.
Official WebsiteNightingale Antwerp: CP Company Brand Account Manager
C.P. Company is the Original Italian Sportswear brand specialising in garment dyed technology since 1971.
Official WebsiteStudio Roosegaarde: DIESEL
Multiple campaigns and store activations in DIESEL's locations in Amsterdam.
Official WebsiteMVRDV: Social Media Instagram Growth
Developing growth strategies for MVRDV's Instagram to improve public awareness. From 50.000 to 230.000 in 1,5 years.
Official WebsiteMVRDV: Dutch Design Week Ambassador
Guiding the realisation of 8 projects by Winy Maas for the Dutch Design Week 2017.
Official WebsiteMVRDV: Official Opening MVRDV House
Official opening (two evenings) of MVRDV's new office for clients, friends and staff, by the Mayor of Rotterdam.
Official WebsiteMVRDV: Seoullo 7017 Skygarden
Opening 1 km elevated public park with 24.000 plants in Seoul, South Korea, by Winy Maas and the Mayor of Seoul.
Official WebsiteMVRDV: Opening Tianjin Library
Creating media awareness for the opening of the Tianjin Library in China, with over 100 press requests per week for 1,5 months.
Official WebsitePhotography: The ‘Abandoned Places #1’ series
Story of a vacant swimming pool in Tropicana, two years after its closure as a public space, from ‘abandonation’ to ‘adaptation’.
Official Website
KCAP
Improving their identity, workflows and communications internally and externally. In collaboration with Studio Joost Grootens.
Official WebsiteStudio Roosegaarde: PRESENCE
The first major indoor solo exhibition by Daan Roosegaarde, commissioned by Groninger Museum (NL), a six-month exhibition.
Official WebsiteStudio Roosegaarde: SYNC
Art installation at Art Basel 2019, commissioned and collaborated with BMWi (Adrian van Hooydonk).
Official WebsiteStudio Roosegaarde: SPACE WASTE LAB
‘How to clean up 8.1 million kilos of space waste. In collaboration with ESA (European Space Agency) and top space scientists.
Official WebsiteStudio Roosegaarde: Monograph
New book and launch event with book publishers Phaidon and Dutch publisher Lecturis.
Official WebsiteStudio Roosegaarde: LIGHT OF LIGHT
Remembering 104,000 Holocaust victims with a national monument in 200 municipalities across the Netherlands.
Official WebsiteStudio Roosegaarde: Artist in Residence
Artist in residence Daan Roosegaarde, a one-year partnership with Dutch bank, Rabobank.
Official WebsiteStudio Roosegaarde: Artist in Residence
Developing a platform to increase the quality of customer service and team workflow.
Official WebsiteNightingale Antwerp: CP Company Brand Account Manager
C.P. Company is the Original Italian Sportswear brand specialising in garment dyed technology since 1971.
Official WebsiteStudio Roosegaarde: DIESEL
Multiple campaigns and store activations in DIESEL's locations in Amsterdam.
Official WebsiteMVRDV: Social Media Instagram Growth
Developing growth strategies for MVRDV's Instagram to improve public awareness. From 50.000 to 230.000 in 1,5 years.
Official WebsiteMVRDV: Dutch Design Week Ambassador
Guiding the realisation of 8 projects by Winy Maas for the Dutch Design Week 2017.
Official WebsiteMVRDV: Official Opening MVRDV House
Official opening (two evenings) of MVRDV's new office for clients, friends and staff, by the Mayor of Rotterdam.
Official WebsiteMVRDV: Seoullo 7017 Skygarden
Opening 1 km elevated public park with 24.000 plants in Seoul, South Korea, by Winy Maas and the Mayor of Seoul.
Official WebsiteMVRDV: Opening Tianjin Library
Creating media awareness for the opening of the Tianjin Library in China, with over 100 press requests per week for 1,5 months.
Official WebsitePhotography: The ‘Abandoned Places #1’ series
Story of a vacant swimming pool in Tropicana, two years after its closure as a public space, from ‘abandonation’ to ‘adaptation’.
Official WebsiteKCAP
Improving their identity, workflows and communications internally and externally. In collaboration with Studio Joost Grootens.
Official WebsiteStudio Roosegaarde: PRESENCE
The first major indoor solo exhibition by Daan Roosegaarde, commissioned by Groninger Museum (NL), a six-month exhibition.
Official WebsiteStudio Roosegaarde: SYNC
Art installation at Art Basel 2019, commissioned and collaborated with BMWi (Adrian van Hooydonk).
Official WebsiteStudio Roosegaarde: SPACE WASTE LAB
‘How to clean up 8.1 million kilos of space waste. In collaboration with ESA (European Space Agency) and top space scientists.
Official WebsiteStudio Roosegaarde: Monograph
New book and launch event with book publishers Phaidon and Dutch publisher Lecturis.
Official WebsiteStudio Roosegaarde: LIGHT OF LIGHT
Remembering 104,000 Holocaust victims with a national monument in 200 municipalities across the Netherlands.
Official WebsiteStudio Roosegaarde: Artist in Residence
Artist in residence Daan Roosegaarde, a one-year partnership with Dutch bank, Rabobank.
Official WebsiteStudio Roosegaarde: Artist in Residence
Developing a platform to increase the quality of customer service and team workflow.
Official WebsiteNightingale Antwerp: CP Company Brand Account Manager
C.P. Company is the Original Italian Sportswear brand specialising in garment dyed technology since 1971.
Official WebsiteStudio Roosegaarde: DIESEL
Multiple campaigns and store activations in DIESEL's locations in Amsterdam.
Official WebsiteMVRDV: Social Media Instagram Growth
Developing growth strategies for MVRDV's Instagram to improve public awareness. From 50.000 to 230.000 in 1,5 years.
Official WebsiteMVRDV: Dutch Design Week Ambassador
Guiding the realisation of 8 projects by Winy Maas for the Dutch Design Week 2017.
Official WebsiteMVRDV: Official Opening MVRDV House
Official opening (two evenings) of MVRDV's new office for clients, friends and staff, by the Mayor of Rotterdam.
Official WebsiteMVRDV: Seoullo 7017 Skygarden
Opening 1 km elevated public park with 24.000 plants in Seoul, South Korea, by Winy Maas and the Mayor of Seoul.
Official WebsiteMVRDV: Opening Tianjin Library
Creating media awareness for the opening of the Tianjin Library in China, with over 100 press requests per week for 1,5 months.
Official WebsitePhotography: The ‘Abandoned Places #1’ series
Story of a vacant swimming pool in Tropicana, two years after its closure as a public space, from ‘abandonation’ to ‘adaptation’.
Official WebsiteKCAP
Improving their identity, workflows and communications internally and externally. In collaboration with Studio Joost Grootens.
Official WebsiteStudio Roosegaarde: PRESENCE
The first major indoor solo exhibition by Daan Roosegaarde, commissioned by Groninger Museum (NL), a six-month exhibition.
Official WebsiteStudio Roosegaarde: SYNC
Art installation at Art Basel 2019, commissioned and collaborated with BMWi (Adrian van Hooydonk).
Official WebsiteStudio Roosegaarde: SPACE WASTE LAB
‘How to clean up 8.1 million kilos of space waste. In collaboration with ESA (European Space Agency) and top space scientists.
Official WebsiteStudio Roosegaarde: Monograph
New book and launch event with book publishers Phaidon and Dutch publisher Lecturis.
Official WebsiteStudio Roosegaarde: LIGHT OF LIGHT
Remembering 104,000 Holocaust victims with a national monument in 200 municipalities across the Netherlands.
Official WebsiteStudio Roosegaarde: Artist in Residence
Artist in residence Daan Roosegaarde, a one-year partnership with Dutch bank, Rabobank.
Official WebsiteStudio Roosegaarde: Artist in Residence
Developing a platform to increase the quality of customer service and team workflow.
Official WebsiteNightingale Antwerp: CP Company Brand Account Manager
C.P. Company is the Original Italian Sportswear brand specialising in garment dyed technology since 1971.
Official WebsiteStudio Roosegaarde: DIESEL
Multiple campaigns and store activations in DIESEL's locations in Amsterdam.
Official WebsiteMVRDV: Social Media Instagram Growth
Developing growth strategies for MVRDV's Instagram to improve public awareness. From 50.000 to 230.000 in 1,5 years.
Official WebsiteMVRDV: Dutch Design Week Ambassador
Guiding the realisation of 8 projects by Winy Maas for the Dutch Design Week 2017.
Official WebsiteMVRDV: Official Opening MVRDV House
Official opening (two evenings) of MVRDV's new office for clients, friends and staff, by the Mayor of Rotterdam.
Official WebsiteMVRDV: Seoullo 7017 Skygarden
Opening 1 km elevated public park with 24.000 plants in Seoul, South Korea, by Winy Maas and the Mayor of Seoul.
Official WebsiteMVRDV: Opening Tianjin Library
Creating media awareness for the opening of the Tianjin Library in China, with over 100 press requests per week for 1,5 months.
Official WebsitePhotography: The ‘Abandoned Places #1’ series
Story of a vacant swimming pool in Tropicana, two years after its closure as a public space, from ‘abandonation’ to ‘adaptation’.
Official WebsiteKCAP
Improving their identity, workflows and communications internally and externally. In collaboration with Studio Joost Grootens.
Official WebsiteStudio Roosegaarde: PRESENCE
The first major indoor solo exhibition by Daan Roosegaarde, commissioned by Groninger Museum (NL), a six-month exhibition.
Official WebsiteStudio Roosegaarde: SYNC
Art installation at Art Basel 2019, commissioned and collaborated with BMWi (Adrian van Hooydonk).
Official WebsiteStudio Roosegaarde: SPACE WASTE LAB
‘How to clean up 8.1 million kilos of space waste. In collaboration with ESA (European Space Agency) and top space scientists.
Official WebsiteStudio Roosegaarde: Monograph
New book and launch event with book publishers Phaidon and Dutch publisher Lecturis.
Official WebsiteStudio Roosegaarde: LIGHT OF LIGHT
Remembering 104,000 Holocaust victims with a national monument in 200 municipalities across the Netherlands.
Official WebsiteStudio Roosegaarde: Artist in Residence
Artist in residence Daan Roosegaarde, a one-year partnership with Dutch bank, Rabobank.
Official WebsiteStudio Roosegaarde: Artist in Residence
Developing a platform to increase the quality of customer service and team workflow.
Official WebsiteNightingale Antwerp: CP Company Brand Account Manager
C.P. Company is the Original Italian Sportswear brand specialising in garment dyed technology since 1971.
Official WebsiteStudio Roosegaarde: DIESEL
Multiple campaigns and store activations in DIESEL's locations in Amsterdam.
Official WebsiteMVRDV: Social Media Instagram Growth
Developing growth strategies for MVRDV's Instagram to improve public awareness. From 50.000 to 230.000 in 1,5 years.
Official WebsiteMVRDV: Dutch Design Week Ambassador
Guiding the realisation of 8 projects by Winy Maas for the Dutch Design Week 2017.
Official WebsiteMVRDV: Official Opening MVRDV House
Official opening (two evenings) of MVRDV's new office for clients, friends and staff, by the Mayor of Rotterdam.
Official WebsiteMVRDV: Seoullo 7017 Skygarden
Opening 1 km elevated public park with 24.000 plants in Seoul, South Korea, by Winy Maas and the Mayor of Seoul.
Official WebsiteMVRDV: Opening Tianjin Library
Creating media awareness for the opening of the Tianjin Library in China, with over 100 press requests per week for 1,5 months.
Official WebsitePhotography: The ‘Abandoned Places #1’ series
Story of a vacant swimming pool in Tropicana, two years after its closure as a public space, from ‘abandonation’ to ‘adaptation’.
Official Website