Make studios as good
as their work.

The race engineer on the pit wall,
inside creative studios.
The conviction
Studios are shaped by their conditions, not their ambitions. Conditions can be designed.
What I do
How the studio is seen

Position, reputation and press. The right clients recognise the studio before you are in the room.

Studio Raito · Schiaparelli within six months
KCAP · website traffic up 25%
How the studio runs

Decisions, structure, workflow and the team. The studio holds when the pressure is highest.

KCAP · workflow timelines 20 to 30% shorter
Studio Hans van Sinderen · the founder stopped being the only one who could fix things
Where the studio goes

Direction, a north star and the next chapter. Every team knows what the studio is building towards.

The New Raw · ten years in, a purpose found again
KCAP · a growth strategy built from stakeholder interviews and market research

For founders of architecture, design, fashion, product, graphic and photography studios in Europe, and for the design teams inside larger companies.

Book a callSee the cases
CASES
How it works

Beside the founder and team, inside the studio, like a race engineer on the pit wall.

01
Read

I step into the working day and read the studio: where work, time and money leak.

02
Focus

One goal, and the three leaks that hold it back most.

03
Design

The structure that closes them: roles, decisions, position, rhythm.

04
Hold

I stay beside the founder until it holds. The Operator System keeps the goal and the next move in front of the team, every day.

Every partnership starts with five questions
Where do you want to go?
Where are you now?
What do you need?
Do you see your next step?
Who or what holds you back?
Between sessions
A text at 8am about a hiring decision.
A call on Friday about a co-founder conversation.
A session every few weeks to map what changed.
A message when something feels wrong, and you cannot name it yet.
Embedded in 14 studios
StudioDisciplineWorks forPartnership
Basile Fournier StudioGraphic designBalenciaga, Chanel, Marine Serre, Off-WhiteFoundation
Benoit FlorençonPhotographyLouis Vuitton, Jacquemus, Rimowa, MonclerFoundation
DROM ArchitectsArchitecture & urban planningAmvest, Harvard Design School, City of RotterdamFoundation
HARMOSpatial & digital designARTE Antwerp, Family 3.0, Louis Vuitton, On RunningFoundation
KCAPArchitecture, landscapeHafenCity Hamburg, Europaallee ZurichEnterprise
Marjolein DelhaasGraphic designCalibration
IN THEIR WORDS
Sounds familiar?
We know we should think more strategically, but we are stuck in delivery mode.
Decisions take weeks, and they still land on my desk.
Everything is urgent, and I am the only one who can fix things.
Our work is better than our name.
The work is published everywhere, and the press never calls us.

Fifteen minutes on where your studio wants to go, and what holds it back.

Book a callhello@dontwaste-i.com
How to start
Partnerships

I work inside your studio, from five focused sessions to full embedding across teams. Every partnership runs on the Operator System.

How a partnership runs
Operator System

The app that holds the work between sessions. It reads your studio, shows where work, time or money leaks, and puts the next move in front of you each day.

See the app
News
Studio Raito x Schiaparelli
2026 · Latest news
Studio Raito x Schiaparelli

Studio Raito has contributed custom LED corsets to Schiaparelli's PE26 Haute Couture collection, presented in Paris. Developed entirely in-house, the illuminated garments integrate bespoke electronics and custom light sources engineered to be worn safely across multiple looks in the défilé.

Tim Teven Studio x Gentle Monster HQ interior
2025 · Project information
Tim Teven Studio x Gentle Monster HQ interior

Tim Teven Studio developed a bespoke furniture collection for Haus Nowhere, the newly built headquarters of Gentle Monster and its affiliated brands Tamburins, Atiisu, Nudake and Nuflaat in Seoul.

Phil Procter designs furniture for Boijmans Museum
2026 · Press release · Coming soon
Phil Procter designs furniture for Boijmans Museum

A syste of modular furniture, made of stainless steel and glass. From bookshelves, vitrines, benches to carts.

Podcast · Capsule Talks

38 conversations with the people who shape the field: Mirko Borsche, Piet Oudolf, Nathalie de Vries, Thomas Subreville, Joost Grootens.

40 hours · 14,000+ downloads · 66 countries
EpisodeGuestTitle
02-38Markus TöllOn true materials: craft, silence, and making things that last
02-37Basile FournierOn structure as language: designing systems that outlast trends
02-36Stian Dahl SommersethOn running as a social act
News
Studio Raito x Schiaparelli
2026 · Latest news
Studio Raito x Schiaparelli

Studio Raito has contributed custom LED corsets to Schiaparelli's PE26 Haute Couture collection, presented in Paris. Developed entirely in-house, the illuminated garments integrate bespoke electronics and custom light sources engineered to be worn safely across multiple looks in the défilé.

Tim Teven Studio x Gentle Monster HQ interior
2025 · Project information
Tim Teven Studio x Gentle Monster HQ interior

Tim Teven Studio developed a bespoke furniture collection for Haus Nowhere, the newly built headquarters of Gentle Monster and its affiliated brands Tamburins, Atiisu, Nudake and Nuflaat in Seoul.

Phil Procter designs furniture for Boijmans Museum
2026 · Press release · Coming soon
Phil Procter designs furniture for Boijmans Museum

A system of modular furniture, made of stainless steel and glass. From bookshelves, vitrines, benches to carts.

Podcast · Capsule Talks

38 conversations with the people who shape the field: Mirko Borsche, Piet Oudolf, Nathalie de Vries, Thomas Subreville, Joost Grootens.

40 hours · 14,000+ downloads · 66 countries
EpisodeGuestTitle
02-38Markus TöllOn true materials: craft, silence, and making things that last
02-37Basile FournierOn structure as language: designing systems that outlast trends
02-36Stian Dahl SommersethOn running as a social act
DON’T WASTE I™ — FIT CHECK