Fix What’s Broken. Protect What Matters.

Fix What’s Broken.

Protect What Matters.

Fix What’s Broken.

Protect What Matters.

Optimising communication performances for creative pioneers under pressure

DON’T WASTE I™ was founded by Bastiaan van der Sluis and operates inside high-pressure, time-scarce environments with international creative pioneers. The practice focuses on communication performance: restoring headspace, sharpening decision quality, and removing noise and friction from complex systems. The work is situational, precise, and discreet. It happens within the system while it is moving. More clarity. Fewer and faster decisions. Less waste.

Optimising communication performances for creative pioneers under pressure

Alignment. Calibration. Endurance. Engineering.

Performance. Precision. Resilience. Scalability.

DON’T WASTE I™ was founded by Bastiaan van der Sluis and operates inside high-pressure, time-scarce environments with international creative pioneers. The practice focuses on communication performance: restoring headspace, sharpening decision quality, and removing noise and friction from complex systems. The work is situational, precise, and discreet.

It happens within the system while it is moving. More clarity. Fewer and faster decisions. Less waste.

Alignment. Calibration. Endurance. Engineering.

Performance. Precision. Resilience. Scalability.

Alignment. Calibration. Endurance. Engineering.

Performance. Precision. Resilience. Scalability.

SERVICES

System Diagnostic
See what’s connected, what conflicts, and where decisions stall.


Performance Calibration

Reduce friction. Restore focus. Enable adaptive control.


Operational Performance

Development of systems, frameworks and process for growth.

Performance Review
Align people, priorities, and ownership.

System Diagnostic
See what’s connected, what conflicts, and where decisions stall.


Performance Calibration

Reduce friction. Restore focus. Enable adaptive control.


Operational Performance

Development of systems, frameworks and process for growth.

Performance Review
Align people, priorities, and ownership.

PARTNERSHIPS

System Diagnostic
See what’s connected, what conflicts, and where decisions stall.


Performance Calibration

Reduce friction. Restore focus. Enable adaptive control.


Operational Performance

Development of systems, frameworks and process for growth.

Performance Review
Align people, priorities, and ownership.

EXPERIENCES

“I always feel very inspired and motivated after my calls with Bastiaan.

He helps me make things more concrete and tangible, and it lifts a real weight off my chest while working in a fast-paced environment”.

Basile Fournier / Founder Studio Basile Fournier

“One coffee with Bastiaan cleared almost 30% of my mental space. His talent for asking meaningful questions and offering grounded, practical insights is genuinely transformative.”

Colin Schram / Founder Studio Raito

“Bastiaan didn't try to declutter my brain — he just laid out all the puzzle pieces, super clear and structured. Left feeling energised and focused. Turns out you don't need less chaos, just someone who can map it without killing it.”

Joachim Baan / Founder Another Something

“When I’m deep in production mode, it’s hard to keep perspective. Bastiaan helped me slow down just enough to clarify priorities, reduce friction, and move forward with more confidence”.

Phil Procter / Founder Studio Phil Procter

“As a studio founder, I feel grateful to have Bastiaan on my side.

Someone to call up day & night if there is a challenge or newly born ambition. Someone to bounce ideas and get reality checks to increase growth as a person and business.”

Rene van Dijk / Founder Rene.Studio

EXPERIENCES

“I always feel very inspired and motivated after my calls with Bastiaan. He helps me make things more concrete and tangible, and it lifts a real weight off my chest while working in a fast-paced environment”.


Basile Fournier

Founder Studio Basile Fournier

“One coffee with Bastiaan cleared almost 30% of my mental space. His talent for asking meaningful questions and offering grounded, practical insights is genuinely transformative.”


Colin Schram

Founder Studio Raito

“Bastiaan didn't try to declutter my brain — he just laid out all the puzzle pieces, super clear and structured. Left feeling energised and focused. Turns out you don't need less chaos, just someone who can map it without killing it.”


Joachim Baan

Founder Another Something

“When I’m deep in production mode, it’s hard to keep perspective. Bastiaan helped me slow down just enough to clarify priorities, reduce friction, and move forward with more confidence”.


Phil Procter

Founder Studio Phil Procter

“As a studio founder, I feel grateful to have Bastiaan on my side. Someone to call up day & night if there is a challenge or newly born ambition. Someone to bounce ideas and get reality checks to increase growth as a person and business.”


Rene van Dijk

Founder Rene.Studio

We don’t help you slow down. We redesign how pressure moves through your creative system so headspace returns while speed stays and quality improves.

“I always feel very inspired and motivated after my calls with Bastiaan. He helps me make things more concrete and tangible, and it lifts a real weight off my chest while working in a fast-paced environment”.

Basile Fournier / Founder Studio Basile Fournier

“One coffee with Bastiaan cleared almost 30% of my mental space. His talent for asking meaningful questions and offering grounded, practical insights is genuinely transformative.”

Colin Schram / Founder Studio Raito

“Bastiaan didn't try to declutter my brain — he just laid out all the puzzle pieces, super clear and structured. Left feeling energised and focused. Turns out you don't need less chaos, just someone who can map it without killing it.”

Joachim Baan / Founder Another Something

“When I’m deep in production mode, it’s hard to keep perspective. Bastiaan helped me slow down just enough to clarify priorities, reduce friction, and move forward with more confidence”.

Phil Procter / Founder Studio Phil Procter

“As a studio founder, I feel grateful to have Bastiaan on my side. Someone to call up day & night if there is a challenge or newly born ambition. Someone to bounce ideas and get reality checks to increase growth as a person and business.”

Rene van Dijk / Founder Rene.Studio

Optimising communication performances for creative pioneers under pressure