Designing Creative Performances.
Creating Impact.
Designing Creative Performances.
Creating Impact.
We are helping you and your creative businesses grow by improving communications.
We are helping you and your creative businesses grow by improving communications.
We are helping you and your creative businesses grow by improving communications.
Designing Creative Performances.
We are helping you and your creative businesses grow by improving communications.
We are helping you and your creative businesses grow by improving communications.
Don’t Waste I is a growing initiative dedicated to inspiring through insightful content, storytelling, collaborations, and strategic consulting.
Let's Collaborate
Let's Collaborate
Don’t Waste I is a growing initiative dedicated to inspiring through insightful content, storytelling, collaborations, and strategic consulting.
Two Ways We Can Help You:
1. Learn from personal stories through the podcast
2. Take actionable steps together
Two Ways We Can Help You:
Latest Stories
Latest Stories
Future Guests
New Week, New Episode
Alessandra & Giovanni
Anne Kremers
Anouk Kuitenbrouwer
Aric Chen
Charlotte Thomas
Frank Vijg
Henk Oosterling
Inger Kameraat
Javier Arpa Fernández
Julian Mollema
Margreeth Olsthoorn
Nathalie de Vries
Ossip van Duivenbode
Akaar Amin
Abdelkader Benali
Alessandra & Giovanni
Anne Kremers
Anouk Kuitenbrouwer
Aric Chen
Charlotte Thomas
Frank Vijg
Henk Oosterling
Inger Kameraat
Javier Arpa Fernández
Julian Mollema
Loes & Simone
Margreeth Olsthoorn
Nathalie de Vries
Ossip van Duivenbode
Paul Cournet
Phil Procter
Piet Oudolf
Renske van der Stoep
Said Kinos
Samir Bantal
Sanne van Manen
Simone van Neerven
Stephan Bontje
Telmo Pieper
Thomas Verdel
Tim Hooijmans
Tom Dorresteijn
Willem de Kam
Yuro Moniz
Founders Studio Ossidiana
Director Fenix Museum
Partner KCAP
Director Nieuwe Instituut
Editor at De Architect
Director Excelsior Foundation
Philosopher & Author
Strategic Organisation Consultant
Head ‘Building Audiences’ TU Delft,
Founder Analogue Agency
Margreeth Olsthoorn Fashion Store
Founding Partner MVRDV
Photographer
Paul Cournet
Phil Procter
Piet Oudolf
Renske van der Stoep
Samir Bantal
Sanne van Manen
Simone van Neerven
Stephan Bontje
Telmo Pieper
Thomas Verdel
Tim Hooijmans
Tom Dorresteijn
Willem de Kam
Yuro Moniz
Founder CLOUD & Chief Editor Capsule
Furniture, Light and Spatial Designer
Garden Designer
Founder ROFFAA
Director AMO (OMA)
Founder Housing Platform
Founder re.Bella
Folk Art & Tattoo Artist
Imagemaker & (Mural) Painter
Director Moestuin Vollenhoven
Light Designer
Partner Studio Dumbar
Photographer
Ceramic Artisan
Founder Lack of Guidance
Author, Journalist, Program Maker
Founders Studio Ossidiana
Director Fenix Museum
Partner KCAP
Director Nieuwe Instituut
Editor at De Architect
Director Excelsior Foundation
Philosopher & Author
Strategic Organisation Consultant
Head ‘Building Audiences’ TU Delft,
Founder Analogue Agency
Founders Team Thursday
Margreeth Olsthoorn Fashion Store
Founding Partner MVRDV
Photographer
Founder CLOUD & Chief Editor Capsule
Furniture, Light and Spatial Designer
Garden Designer
Founder ROFFAA
Contemporary Artist
Director AMO (OMA)
Founder Housing Platform
Founder re.Bella
Folk Art & Tattoo Artist
Imagemaker & (Mural) Painter
Director Moestuin Vollenhoven
Light Designer
Partner Studio Dumbar
Photographer
Ceramic Artisan
Latest News
Latest Updates
Join the Newsletter
Get the latest updates about new episodes, insights and tips about career, mindset and business growth.
Let's Collaborate
Improving communication performances. That's what we do best. Whether for a creative business, team or individual, we help you perform more efficiently, unlocking your full potential and ambitions by taking a holistic view and making continuous 1% upgrades.
SERVICES
Communication Design
Process Engineering
Prototyping Solutions
Strategy Development
Performance Evaluation
Improving communication performances. That's what we do best. Whether for a creative business, team or individual, we help you perform more efficiently, unlocking your full potential and ambitions by taking a holistic view and making continuous 1% upgrades.
SERVICES
Communication Design
Process Engineering
Prototyping Solutions
Strategy Development
Performance Evaluation
Improving communication performances. That's what we do best. Whether for a creative business, team or individual, we help you perform more efficiently, unlocking your full potential and ambitions by taking a holistic view and making continuous 1% upgrades.
SERVICES
Communication Design
Process Engineering
Prototyping Solutions
Strategy Development
Performance Evaluation
Sounds Familiar?
Examples of what holds you back:
I have no clear strategy or direction I want to go
I'm feeling FOMO regularly when seeing others perform
My creative business isn't growing like it should
I belief to have an inconsistent brand identity
It would help to have a sparring- and accountability partner
I have little to no time to streamline or scale operations
Examples of what holds you back:
I have no clear strategy or direction I want to go
I'm feeling FOMO regularly when seeing others perform
My creative business isn't growing like it should
I belief to have an inconsistent brand identity
It would help to have a sparring- and accountability partner
I have little to no time to streamline or scale operations
Case Study: Holistic Transformation KCAP
Founded in 1989 by Kees Christiaanse (RIBA International Fellowship), asked to improve their identity, workflows and communications internally and externally. Visual identity by Studio Joost Grootens.
EXAMPLE OF RESULTS
- 25% increase in website traffic
- 20-30% reduction in workflow timelines
- Upgraded visual identity
- Empowered PR machine
Learn More
Case Study: Transforming KCAP
Founded in 1989 by Kees Christiaanse (RIBA International Fellowship), asked to improve their identity, workflows and communications internally and externally. Visual identity by Studio Joost Grootens.
EXAMPLE OF RESULTS
- 25% increase in website traffic
- 20-30% reduction in workflow timelines
- Upgraded visual identity
- Empowered PR machine
Koen van Viegen
Director Advisory Group at Royal Haskoning DHV
"If you or your company find yourselves stuck in a particular situation or mindset, Bastiaan is the person to help remove your blinders and shine a light on overlooked areas."
Xinglan Shi
PR Officer at UN Studio
"Working with Bastiaan has proven incredibly valuable to me. His keen insight into my competencies and strengths enables him to envision my potential career paths."
Inger Kammeraat
Executive Director at ULI & Strategic Organisation Advisor
"I was impressed and charmed by his communication skills. He truly sees a person, not just someone he works with."
Xavier Blaringhem
Partner at KCAP
"I am very thankful to Bastiaan for his profound engagement, guidance, and focus on results while using a very personal and human approach. If you need coaching, he's your man."
Renske van der Stoep
Founder ROFFAA
"Bastiaan possesses a rare blend of empathy and strategic thinking, creating a supportive environment for personal and professional growth. His dynamic approach to branding elevates visibility and fosters authenticity."
Jord Alma
Concept Designer at Thule Group
"He is exceptionally well prepared and open to adapting to new circumstances and opportunities whenever they pop up. I was impressed by the amount of work he can produce, especially under time pressure."
Koen van Viegen
Director Advisory Group at Royal Haskoning DHV
"If you or your company find yourselves stuck in a particular situation or mindset, Bastiaan is the person to help remove your blinders and shine a light on overlooked areas."
Xinglan Shi
PR Officer at UN Studio
"Working with Bastiaan has proven incredibly valuable to me. His keen insight into my competencies and strengths enables him to envision my potential career paths."
Inger Kammeraat
Executive Director at ULI & Strategic Organisation Advisor
"I was impressed and charmed by his communication skills. He truly sees a person, not just someone he works with."
Xavier Blaringhem
Partner at KCAP
"I am very thankful to Bastiaan for his profound engagement, guidance, and focus on results while using a very personal and human approach. If you need coaching, he's your man."
Renske van der Stoep
Founder ROFFAA
"Bastiaan possesses a rare blend of empathy and strategic thinking, creating a supportive environment for personal and professional growth. His dynamic approach to branding elevates visibility and fosters authenticity."
Jord Alma
Concept Designer at Thule Group
"He is exceptionally well prepared and open to adapting to new circumstances and opportunities whenever they pop up. I was impressed by the amount of work he can produce, especially under time pressure."
Koen van Viegen
Director Advisory Group at Royal Haskoning DHV
"If you or your company find yourselves stuck in a particular situation or mindset, Bastiaan is the person to help remove your blinders and shine a light on overlooked areas."
Xinglan Shi
PR Officer at UN Studio
"Working with Bastiaan has proven incredibly valuable to me. His keen insight into my competencies and strengths enables him to envision my potential career paths."
Inger Kammeraat
Executive Director at ULI & Strategic Organisation Advisor
"I was impressed and charmed by his communication skills. He truly sees a person, not just someone he works with."
Xavier Blaringhem
Partner at KCAP
"I am very thankful to Bastiaan for his profound engagement, guidance, and focus on results while using a very personal and human approach. If you need coaching, he's your man."
Renske van der Stoep
Founder ROFFAA
"Bastiaan possesses a rare blend of empathy and strategic thinking, creating a supportive environment for personal and professional growth. His dynamic approach to branding elevates visibility and fosters authenticity."
Jord Alma
Concept Designer at Thule Group
"He is exceptionally well prepared and open to adapting to new circumstances and opportunities whenever they pop up. I was impressed by the amount of work he can produce, especially under time pressure."
DWI Playlist
DWI Playlist
For our unapologetic ambitions. To keep us moving, thinking, and creating.
Dreaming big or diving deep. For the moments that need rhythm, energy, and a little chaos.